Kohl’s Department Stores Announces Partnership with VF Corp. to Bring Rock & Republic® Contemporary Lifestyle Brand Exclus...
April 28 2011 - 8:30AM
Business Wire
Kohl's Corporation (NYSE:KSS), VF Corporation and R&R
Apparel Company, LLC, a wholly owned subsidiary of VF Corporation,
today announced a long-term licensing agreement naming Kohl’s
Department Stores as the exclusive provider and marketer in the
United States of all Rock & Republic apparel, accessories and
all other merchandise, which will be available in Kohl’s stores
nationwide and www.Kohls.com beginning Spring 2012.
The launch of the Rock & Republic brand continues to build
on Kohl’s private and exclusive brand strategy, which accounted for
48 percent of total sales in 2010 and has demonstrated strong,
consistent growth over the last several years. Further, the Rock
& Republic license with Kohl’s represents the first partnership
for VF’s recently formed Retail Licensed Brands Group.
“We are pleased to partner with VF Corporation to bring the Rock
& Republic brand, a contemporary lifestyle collection known for
its quality and style, exclusively to Kohl’s,” said Kevin Mansell,
Kohl’s chairman, president and chief executive officer. “Building
on Kohl’s successful exclusive and private brand strategy, the
addition of the Rock & Republic brand delivers on our
commitment to offer world-class brands at an incredible value and
continues to differentiate Kohl’s in the marketplace.”
“Rock & Republic is an authentic luxury brand and represents
a lifestyle that is aspirational and appealing to many," said Eric
Wiseman, chairman and chief executive officer of VF Corporation.
"Bringing the original Rock & Republic brand exclusively to
Kohl’s with a compelling new value proposition is a unique and
exciting opportunity. VF’s expertise in jeanswear combined with
Kohl’s proven ability to develop powerful exclusive brands will be
a winning combination that will create new excitement for Kohl’s
customers and add yet another growth opportunity to what is already
a long and mutually rewarding partnership between Kohl’s and VF
Corporation.”
Rock & Republic products will have prominent positioning
throughout the store in the contemporary areas. The brand will
initially launch in men’s and women’s apparel and footwear. The
collection may expand into children’s, accessories and home over
time.
VF Corporation will manufacture and supply Kohl’s with the
jeanswear for the Rock & Republic collection and Kohl’s will
design and source all other product categories, which will be
managed out of Kohl’s New York Design Office. Kohl’s will also
manage the distribution and marketing of all Rock & Republic
branded merchandise.
About Kohl's
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. With a commitment to environmental leadership, Kohl’s
operates 1,097 stores in 49 states. In support of the communities
it serves, Kohl’s has raised more than $180 million for children’s
initiatives nationwide through its Kohl’s Cares® cause merchandise
program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store
locations and information, or for the added convenience of shopping
online, visit http://www.kohls.com/.
About VF Corporation
VF Corporation is a global leader in branded lifestyle apparel
with more than 30 brands, including Wrangler®, The North Face®,
Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®,
Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®,
Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other
information can be accessed through the Company's home page,
www.vfc.com.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. Kohl's intends forward-looking terminology such as
“believes,” “expects,” “may,” “will,” “should,” “anticipates,”
“plans,” or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ
materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to those described in Item 1A in Kohl’s Annual Report on
Form 10-K, which is expressly incorporated herein by reference, and
other factors as may periodically be described in Kohl's filings
with the SEC.
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