Kohl’s Offers Colorful Eric Carle Books and Plush Toys for $5
January 13 2011 - 9:00AM
Business Wire
Kohl’s Department Stores (NYSE: KSS) has a colorful way to kick
off spring for kids. From now through the end of April, Kohl’s
features classic story books from legendary children’s author and
illustrator Eric Carle through the Kohl’s Cares® cause merchandise
program. Exclusive editions of The Very Hungry Caterpillar, The
Grouchy Ladybug, The Mixed-Up Chameleon and The Foolish Tortoise
with coordinating plush toys are available for just $5 each.
Through the Kohl’s Cares program, 100 percent of the net profit
from the sale of these items benefits children’s health and
education initiatives nationwide. Since the program’s inception,
Kohl’s has turned $5 merchandise into more than $150 million to
help make a positive difference in the lives of children. All items
are available for just $5 each at 1,089 Kohl’s stores nationwide
and online at Kohls.com.
“We’re proud to offer books and plush toys from Eric Carle as
part of the Kohl’s Cares program. Thanks to the support of our
customers, the Kohl’s Cares program has raised more than $150
million over the past 10 years, making a positive impact on the
lives of children nationwide,” said Julie Gardner, Kohl’s executive
vice president and chief marketing officer. “The books and plush
toys are an incredible value at just $5 each. Parents who grew up
with Eric Carle books can now share these vibrant books with their
own children while supporting a positive program that gives back to
their community.”
The books feature Eric Carle’s iconic characters and colorful
illustrations. From the holes in the pages of The Very Hungry
Caterpillar to the die-cut pages of The Grouchy Ladybug, each book
is an interactive experience designed to spark a child’s
curiosity.
“The Kohl’s Cares program is a great way to encourage children
to read and to help support programs that promote children’s health
and education,” said Eric Carle. “I’m thrilled that my books will
not only teach children that learning can be fun but hope they will
also encourage being helpful and caring to others.”
Kohl’s Cares has a sweet treat for adults, as well. This season
the cookbook Crazy About Cupcakes by Krystina Castella will also be
featured for just $5. The book features recipes for delicious
cupcakes along with full color pictures and instructions for
decorating cupcakes that will be the envy of any party.
In addition to the merchandise program, Kohl’s Cares features
the Kohl’s Cares scholarship program, which last year recognized
more than 2,100 young volunteers with a total of $410,000 in
scholarships and prizes; the Associates in Action program, which
encourages associate volunteerism and provided more than $10
million in grants last year to youth-focused nonprofit
organizations and fundraising gift cards for schools and
youth-serving organizations. For more information, visit
www.Kohls.com/Cares.
About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. Kohl’s operates 1,089 stores in 49 states with a
commitment to environmental leadership. In support of the
communities it serves, Kohl’s has raised more than $150 million for
children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores, Inc. For a
list of store locations and information, or for the added
convenience of shopping online, visit www.kohls.com.
About The World of Eric Carle™
The World of Eric Carle™ is a design-driven licensing and
merchandising program based on the beloved picture books by Eric
Carle, best known for the children’s classic The Very Hungry
Caterpillar. A prolific author and artist, Eric Carle has written
and illustrated more than seventy books which have sold over 103
million copies worldwide. Like his books, The World of Eric Carle™
brand draws upon Eric Carle’s lessons in creativity, discovery,
play and development. Licensing and merchandising programs are
ongoing in the US, UK, Germany, Australia and Japan. Plans for 2011
include expanding into France and Korea.
For more information about Eric Carle visit www.Eric-Carle.com.
Chorion, a global family entertainment and merchandising company,
represents The World of Eric Carle™ for licensing worldwide.
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