Kohl’s and The Hills Star Lauren Conrad Announce Exclusive Lifestyle Brand
April 22 2009 - 8:30AM
Business Wire
Kohl�s Corporation (NYSE:KSS) today announced the exclusive
launch of LC Lauren Conrad, a contemporary lifestyle brand that
will launch in the women�s department in approximately 300 Kohl�s
stores and Kohls.com this October. The brand is ultimately planned
to expand to all stores nationwide.
Licensed under a long-term agreement by Blue Eyed Girl, Inc.,
Kohl�s will be the exclusive U.S. retailer of all LC Lauren Conrad
merchandise. At launch the brand will consist of apparel and may
expand into additional categories such as footwear, jewelry,
handbags, intimates and sleepwear. Retail prices will range from
$20 to $60.
The launch of LC Lauren Conrad builds on Kohl�s private and
exclusive brand strategy, which has been well received by customers
and accounted for nearly 42 percent of total sales in 2008.
�We are very excited to announce our partnership with Lauren
Conrad, a pop culture icon whose style resonates with our
contemporary customer,� said Don Brennan, senior executive vice
president of Kohl�s Department Stores. �We are confident the LC
Lauren Conrad collection brings customers both the contemporary
style and the world-class brands they want at a price that delivers
incredible value.�
Under the agreement, Conrad and Kohl�s will collaborate on the
design of the brand. Kohl�s will lead the manufacturing,
production, distribution and marketing of the collection. Conrad�s
image and likeness is also expected to be leveraged throughout
integrated marketing vehicles, including national advertising, in
store graphics, online and digital media, direct mail and public
relations.
�Partnering with a successful national retailer like Kohl�s
supports my mission to make great clothing accessible to young
women everywhere,� said Lauren Conrad. �The collection is a
reflection of my personal style and will offer fresh, California
Casual designs at an affordable price.�
Grounded in extensive customer research, Conrad has high
awareness and fashion credibility among young contemporary
customers. Best known as the star of her hit reality series The
Hills, Conrad began her fashion career as an intern at Teen Vogue
and attended the Fashion Institute of Design and Merchandising in
Los Angeles.
About Kohl�s
Based in Menomonee Falls, Wis., Kohl�s (NYSE:KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. By the end of April, Kohl�s will operate 1,022 stores
in 49 states. A company committed to the communities it serves,
Kohl�s has raised more than $126 million for children�s initiatives
nationwide through its Kohl�s Cares for Kids� philanthropic
program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store
locations and information, or for the added convenience of shopping
online, visit www.kohls.com.
About Lauren
Conrad
Born and raised in Laguna Beach, California, Lauren Conrad has
grown up in the public eye as the star of MTV�s LAGUNA BEACH and
her spin-off series, THE HILLS which in its fifth season is the
number one show on MTV and rates as one of the top shows across all
of the cable networks . In 2007 Lauren launched her first clothing
line Lauren Conrad Collection. The line, currently in over 500
boutiques across the country plans to expand overseas by 2010. In
2009 Lauren added �author� to her resume signing a three book deal
with Harper Collins. The first novel, �L.A. Candy� will be
available in book stores on June 16th. In 2007 Lauren became the
first ever spokesperson for mark. cosmetics appearing in ad
campaigns and mark.�s online magazine. She has also been a guest
designer for Linea Pelle Leather goods and has had endorsement
deals with Hasboro, AT&T and Sony. Lauren has made appearances
on talk shows such as the Tonight Show with Jay Leno, Late Night
with David Letterman, Jimmy Kimmel Live, Tyra Banks Show, Live with
Regis and Kelly, and Rachel Ray. She has also been seen in numerous
publications such as USA Today, The Wall Street Journal and Forbes
as one of the top 100 celebrities and has graced the covers of
Cosmopolitan, SHAPE Magazine, Rollingstone, Teen Vogue, Seventeen
Magazine and CosmoGIRL!
Cautionary Statement Regarding
Forward-Looking Information
This press release contains �forward-looking statements� within
the meaning of the Private Securities Litigation Reform Act of
1995, including guidance on the Company�s targeted sales and
earnings. Kohl's intends forward-looking terminology such as
�believes,� �expects,� �may,� �will,� �should,� �anticipates,�
�plans,� or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ
materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to those described on Exhibit 99.1 to Kohl�s annual report
on Form 10-K, which is expressly incorporated herein by reference,
and other factors as may periodically be described in Kohl's
filings with the SEC.
�
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DATE: WEDNESDAY, APRIL 22, 2009
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