Kohl's Announces New Private Brand Collection in Children'sKohl's Corporation announced the launch of Jumping Beans, a new priva
February 21 2008 - 8:00AM
Business Wire
Kohl's Corporation (NYSE:KSS) announced the launch of Jumping
Beans, a new private children�s playwear brand. The new cross
category brand, the largest introduction in children�s, will
include quality apparel and home products at a great price. Jumping
Beans apparel is now available in all Kohl�s stores nationwide and
Kohls.com. Home products will be added to the assortment in May
2008. Jumping Beans invites moms to get inspired with colorful,
easy-to-wear, easy-to-care for mix and match tops and bottoms that
focus on style, quality and value. Apparel is sized for boys and
girls from newborn to 7 years old. �We are excited to build upon
our exclusive and private brand strategy with the introduction of
Jumping Beans, our largest launch in the children�s category,� said
Kevin Mansell, president of Kohl�s. �The new children�s collection
will meet the diverse needs and desires of our female shoppers from
fashion to quality and exceptional value.� The launch of Jumping
Beans is supported by marketing efforts including in-store
graphics, Kohls.com, direct mail advertising and direct outreach
for Kohl�s Most Valued Customer members. Jumping Beans have long
captured the imagination and curiosity of children. Their energetic
quality is the inspiration behind the name of the new children�s
collection and provided essential characteristics of the brand �
fun, active and easy. The new brand is a natural addition to Kohl�s
existing line-up of exclusive and private brands and comes on the
heels of recent announcements like Dana Buchman and FILA SPORT and
successful launches like Simply Vera Vera Wang and Food Network.
About Kohl�s Department Stores Based in Menomonee Falls, Wis.,
Kohl�s (NYSE: KSS) is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of April, Kohl�s will
operate 958 stores in 47 states, and in the fall of 2008, Kohl�s
will celebrate the opening of its 1000th store. A company committed
to the communities it serves Kohl�s has raised more than $85
million for children�s initiatives nationwide through its Kohl�s
Cares for Kids� philanthropic program. For a list of store
locations and information, or for the added convenience of shopping
online, visit www.kohls.com.
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