Kohl's(R) Announces License Agreement with Liz Claiborne Inc.
January 17 2008 - 3:10PM
Business Wire
Kohl�s Corporation (NYSE:KSS) and Liz Claiborne Inc. (NYSE:LIZ)
today announced a licensing agreement naming Kohl�s as the
exclusive U.S. retailer for the Dana Buchman brand on a wide
variety of merchandise. The classic lifestyle brand will span
several categories, including women�s apparel, intimate apparel,
accessories, and footwear and will be available in spring 2009 in
more than 1,000 Kohl�s stores nationwide and on Kohl�s.com.
Ultimately, the brand may extend into home, beauty and fragrance
categories. �We are very excited to announce our partnership with
Liz Claiborne Inc. The Dana Buchman brand, known for great classic
style, has been a recognizable name in American women�s fashion for
more than two decades,� said Kevin Mansell, president of Kohl�s
Corporation. �The Dana Buchman brand is an excellent addition to
our growing portfolio, and furthers Kohl�s mission of offering our
customers exclusive world-class brands at an exceptional value.�
Dana Buchman said: "I have long admired Kohl�s and am looking
forward to building a lifestyle brand with them. While closing a
business I have built and nurtured for more than 20 years stirs up
a lot of emotions, I am very excited to reach a broader audience
with a partner like Kohl's." Commenting on the announcement,
William L. McComb, chief executive officer of Liz Claiborne Inc.,
said: �Dana Buchman is a special brand with a strong heritage, and
we had a number of interested buyers. Ultimately, we determined
that pursuing this unique partnership with Kohl�s would provide
better long-term value to our shareholders. We have been very
successful with Kohl�s to date, and I cannot think of a better way
to serve a customer we both love than by working together to offer
her a complete lifestyle brand. This is a win-win opportunity for
all involved.� Under the agreement, the Dana Buchman classic
lifestyle brand will be designed by Liz Claiborne Inc. Kohl�s will
lead the manufacturing, production, distribution and marketing of
the collection. Dana Buchman�s image and likeness is expected to be
leveraged in marketing. About Kohl�s Based in Menomonee Falls,
Wis., Kohl�s (NYSE: KSS) is a family-focused, value-oriented
specialty department store offering moderately priced, exclusive
and national brand apparel, shoes, accessories, and beauty and home
products in an exciting shopping environment. Kohl�s operates 929
stores in 47 states. A company committed to the communities it
serves, Kohl�s has raised more than $85 million for children�s
initiatives nationwide through its Kohl�s Cares for Kids�
philanthropic program. For a list of store locations and
information, or for the added convenience of shopping online, visit
www.kohls.com. About Liz Claiborne Liz Claiborne Inc. designs and
markets an extensive range of branded women's and men's apparel,
accessories and fragrance products. Our diverse portfolio of
quality brands -- available domestically and internationally via
wholesale and retail channels -- consistently meets the widest
range of consumers' fashion needs, from classic to contemporary,
active to relaxed and denim to streetwear. For more information,
visit http://www.lizclaiborneinc.com.
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