Bobby Flay Signs With Food Network and Kohl's to Develop Branded Kitchenware and Entertaining Products
November 30 2007 - 9:02AM
PR Newswire (US)
Flay is the First Celebrity Chef to Collaborate with Food Network
on a Branded Product Line NEW YORK, Nov. 30 /PRNewswire/ -- Food
Network and Kohl's Corporation (NYSE:KSS) today announced that
Bobby Flay has signed on to develop his first collection of
kitchenware and casual entertaining products to launch exclusively
at Kohl's in spring 2008. Flay is the first celebrity talent to
collaborate with Food Network on a branded line of products. "Bobby
Flay's bold and colorful approach to cuisine is a great fit with
Kohl's and Food Network's mission to translate culinary expertise
into unique and exciting products," said Sergei Kuharsky, general
manager, Food Network. "Bobby has been an important member of the
Food Network family for more than 13 years. We are excited to
extend our partnerships with Kohl's and Bobby Flay." The casual
lifestyle brand will include cookware, dinnerware, kitchen gadgets,
utensils, cutlery, kitchen textiles, kitchen electrics and barbeque
tools. The brand will represent Flay's flair for food and
entertaining with Mediterranean influences, bold colors and rich
textures. "As one of Food Network's most recognizable talents,
Bobby Flay is a trusted authority on cooking, grilling and
entertaining," said Kevin Mansell, president of Kohl's Corporation.
"His enthusiasm and expertise make him an ideal partner in
expanding the Food Network collection and delivering on Kohl's
mission of offering world-class brands to customers nationwide." "I
am excited to launch these products with Food Network, a great
partner to me for the past 13 years, and Kohl's, who knows the
products I want to produce," Flay commented. "We want these
products to be part of everyone's kitchen, and to inspire you to
grill and entertain with them every weekend." The announcement of
Flay's new collection is part of Food Network's talent brand
management strategy to take its celebrity chefs beyond TV and bring
their culinary expertise home to the Food Network viewer in a
variety of ways. In spring 2008, timed with the launch of the line,
Food Network will make Flay a focal point in programming, online,
events and brand extensions. The original collaboration between
Food Network and Kohl's, an exclusive collection of Food
Network-branded products, launched at Kohl's stores nationwide and
on Kohls.com this September. The network and retailer announced the
partnership in 2006. About Food Network FOOD NETWORK
(http://www.foodnetwork.com/) is a unique lifestyle network and Web
site that strives to be way more than cooking. The network is
committed to exploring new and different ways to approach food --
through pop culture, competition, adventure, and travel -- while
also expanding its repertoire of technique-based information. Food
Network is distributed to more than 90 million U.S. households and
averages more than seven million Web site users monthly. With
headquarters in New York City and offices in Atlanta, Los Angeles,
Chicago, Detroit and Knoxville, Food Network can be seen
internationally in Canada, Australia, Korea, Thailand, Singapore,
the Philippines, Monaco, Andorra, Africa, France, and the
French-speaking territories in the Caribbean and Polynesia. The
E.W. Scripps Company (NYSE:SSP), which also owns and operates HGTV
(http://www.hgtv.com/), DIY Network (http://www.diynetwork.com/),
Great American Country (http://www.gactv.com/) and FINE LIVING
(http://www.fineliving.com/), is the manager and general partner.
About Kohl's Corporation Based in Menomonee Falls, Wis., Kohl's
(NYSE:KSS) is a family-focused, value-oriented specialty department
store offering moderately priced, exclusive and national brand
apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. A company committed to the
communities it serves, Kohl's operates 929 stores in 47 states and
has raised more than $85 million for children's initiatives
nationwide through its Kohl's Cares for Kids(R) philanthropic
program. For a list of store locations and information, or for the
added convenience of shopping online, visit http://www.kohls.com/.
DATASOURCE: Food Network CONTACT: Carrie Welch of Food Network,
+1-212-401-2420, ; or Vicki Shamion, +1-262-703-1464, , or Jam
Stewart, +1-262-703-7736, , both of Kohl's Web site:
http://www.foodnetwork.com/ http://www.kohls.com/
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