Kohl's Partners With Award Winning TV Personality Cristina Saralegui To Offer Exclusive Home Furnishings LineKohl's Corporation
November 01 2006 - 8:30AM
Business Wire
Kohl�s Corporation (NYSE:KSS) today announced plans to launch a new
home furnishings line by Cristina Saralegui in over two hundred
stores and on Kohls.com in December. Cristina, a 30-year veteran
journalist and best known as the host and executive producer of
�The Cristina Show,� the leading U.S.-produced program on Spanish
language television, developed Casa Cristina - a collection of
beautifully designed, high quality home furnishings. Casa Cristina
provides consumers with a broad selection of home furnishings that
appeal to a wide range of design preferences. The line includes
items that invoke a strong Hispanic design, as well as classically
designed products with a Mediterranean influence. �Partnering with
Kohl�s, one of the most respected and fastest growing national
retailers in America, enables me to share my creative vision with a
broader audience,� said Saralegui. �The Casa Cristina brand creates
a new layer in American style by combining my personal creativity
with the warmth and excitement of Hispanic and global design.�
Beginning in December, Casa Cristina�s bedding and soft bath
categories will be available exclusively at Kohl�s. Cristina
Saralegui oversaw the development and creation of the home
furnishings. Kohl�s will be the exclusive retailer and marketer in
the United States of the Casa Cristina�s bedding and soft bath
categories. �Cristina has significant name-recognition among Kohl�s
Hispanic shoppers and we believe Cristina�s vibrant sense of style
will appeal to a broad cross section of consumers,� said Kevin
Mansell, president of Kohl�s. �We are confident that this exclusive
partnership and world class brand launch will resonate with our
shoppers and further differentiate Kohl�s in the marketplace.� Casa
Cristina�s bedding and bath products, such as sheet sets, bedding
sets, bath towels and decorative towels, will be available in
selected Kohl�s stores and at kohls.com. The line will launch in
all stores in Spring 2007 with bedding, bath and table linens,
ultimately expanding into decorative pillows, rugs and decorations
across several home categories. About Kohl�s Based in Menomonee
Falls, Wis., Kohl�s is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of 2006, Kohl�s will
operate 817 stores in 45 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl�s Web site at Kohls.com. In addition, Kohl�s offers
transformationnation.com, a website that allows customers to view
the latest fall fashion essentials, interact with a virtual
wardrobe planner, stay up-to-date on fashion trends, and then
purchase selected looks online or in-store. About Cristina CRISTINA
SARALEGUI is a 30-year veteran journalist who is recognized as one
of the most influential role models for today�s Hispanic woman. In
August 2005, Cristina was named one of the �25 Most Influential
Hispanics in America� by Time Magazine and in October of the same
year, she became the first Latina to be inducted into the
Broadcasting & Cable Hall of Fame, where she joins such
television legends as Walter Cronkite, Barbara Walters and Johnny
Carson. Cristina sees her #1 role in media and in life as a
motivator for women and a champion of a healthy, gracious and
self-empowered lifestyle. In 1989, Cristina made her television
debut as host and executive producer of �The Cristina Show" on
Univision, the nation's leading Spanish-language television
network. In 2007, Cristina celebrates 18 years on the air and after
12 Emmys and over 4,000 shows, �The Cristina Show� is still the #1
U.S.-produced program on�Spanish-language television. It is also
seen throughout Latin America as well as in most European
countries. In the U.S., �The Cristina Show� airs Monday nights at
10 PM (EST) on the Univision Network. In 2004, Cristina created the
Casa Cristina� Collection, the first complete collection of home
furnishings inspired by her personal style. To date, the Casa
Cristina� Collection is comprised of furniture, home accessories,
lighting, mattresses, bed and bath accessories and kitchen
textiles. Cristina, and her manager and husband Marcos Avila,
preside over a multi-media company under the banner Cristina
Saralegui Enterprises (CSE). The media properties include a
bilingual website www.cristinaonline.com, as well as Blue Dolphin
Studios, a 50,000 square foot state of the art television
production facility with three soundstages available to outside
productions. Blue Dolphin Studios also serves as the home of �The
Cristina Show� and as the headquarters for all CSE subsidiaries.
Kohl's Corporation (NYSE:KSS) today announced plans to launch a new
home furnishings line by Cristina Saralegui in over two hundred
stores and on Kohls.com in December. Cristina, a 30-year veteran
journalist and best known as the host and executive producer of
"The Cristina Show," the leading U.S.-produced program on Spanish
language television, developed Casa Cristina - a collection of
beautifully designed, high quality home furnishings. Casa Cristina
provides consumers with a broad selection of home furnishings that
appeal to a wide range of design preferences. The line includes
items that invoke a strong Hispanic design, as well as classically
designed products with a Mediterranean influence. "Partnering with
Kohl's, one of the most respected and fastest growing national
retailers in America, enables me to share my creative vision with a
broader audience," said Saralegui. "The Casa Cristina brand creates
a new layer in American style by combining my personal creativity
with the warmth and excitement of Hispanic and global design."
Beginning in December, Casa Cristina's bedding and soft bath
categories will be available exclusively at Kohl's. Cristina
Saralegui oversaw the development and creation of the home
furnishings. Kohl's will be the exclusive retailer and marketer in
the United States of the Casa Cristina's bedding and soft bath
categories. "Cristina has significant name-recognition among Kohl's
Hispanic shoppers and we believe Cristina's vibrant sense of style
will appeal to a broad cross section of consumers," said Kevin
Mansell, president of Kohl's. "We are confident that this exclusive
partnership and world class brand launch will resonate with our
shoppers and further differentiate Kohl's in the marketplace." Casa
Cristina's bedding and bath products, such as sheet sets, bedding
sets, bath towels and decorative towels, will be available in
selected Kohl's stores and at kohls.com. The line will launch in
all stores in Spring 2007 with bedding, bath and table linens,
ultimately expanding into decorative pillows, rugs and decorations
across several home categories. About Kohl's Based in Menomonee
Falls, Wis., Kohl's is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of 2006, Kohl's will
operate 817 stores in 45 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl's Web site at Kohls.com. In addition, Kohl's offers
transformationnation.com, a website that allows customers to view
the latest fall fashion essentials, interact with a virtual
wardrobe planner, stay up-to-date on fashion trends, and then
purchase selected looks online or in-store. About Cristina CRISTINA
SARALEGUI is a 30-year veteran journalist who is recognized as one
of the most influential role models for today's Hispanic woman. In
August 2005, Cristina was named one of the "25 Most Influential
Hispanics in America" by Time Magazine and in October of the same
year, she became the first Latina to be inducted into the
Broadcasting & Cable Hall of Fame, where she joins such
television legends as Walter Cronkite, Barbara Walters and Johnny
Carson. Cristina sees her #1 role in media and in life as a
motivator for women and a champion of a healthy, gracious and
self-empowered lifestyle. In 1989, Cristina made her television
debut as host and executive producer of "The Cristina Show" on
Univision, the nation's leading Spanish-language television
network. In 2007, Cristina celebrates 18 years on the air and after
12 Emmys and over 4,000 shows, "The Cristina Show" is still the #1
U.S.-produced program on Spanish-language television. It is also
seen throughout Latin America as well as in most European
countries. In the U.S., "The Cristina Show" airs Monday nights at
10 PM (EST) on the Univision Network. In 2004, Cristina created the
Casa Cristina(TM) Collection, the first complete collection of home
furnishings inspired by her personal style. To date, the Casa
Cristina(TM) Collection is comprised of furniture, home
accessories, lighting, mattresses, bed and bath accessories and
kitchen textiles. Cristina, and her manager and husband Marcos
Avila, preside over a multi-media company under the banner Cristina
Saralegui Enterprises (CSE). The media properties include a
bilingual website www.cristinaonline.com, as well as Blue Dolphin
Studios, a 50,000 square foot state of the art television
production facility with three soundstages available to outside
productions. Blue Dolphin Studios also serves as the home of "The
Cristina Show" and as the headquarters for all CSE subsidiaries.
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