KSS Kohls Corporation

Kohl�s Corporation (NYSE:KSS) announced today its first foray into the interactive online gaming experience. As the exclusive retail category sponsor of �The Flushed Away Underground Adventure,� scheduled to launch at AOL.com on October 5, Kohl�s has teamed with online leaders AOL, DreamWorks Animation, Aardman Features and Mark Burnett Productions. The �Flushed Away� interactive experience (http://www.aol.com/flushedawaygame) is a series of online games introducing consumers to the upcoming DreamWorks Animation film �Flushed Away.� Kohl�s is the exclusive sponsor of three games in the series -- Fly Catcher, Tadpole Pairs and Shop & Drop. The Kohl�s sponsored Fly Catcher will launch on the first day of �The Flushed Away Underground Adventure� gaming series on October 5, introducing consumers to the series for the first time. Throughout the interactive series, prizes will be won instantly at the completion of games and players will automatically qualify for the grand prize sweepstakes upon completing the entire gaming series. As part of the grand prize sweepstakes, Kohl�s will give away prizes including three $5,000 fashion/beauty/home makeovers, 90 beauty gift packs and 300 $50 gift cards. �We are thrilled to be partnered with other industry leaders to kick off this fresh, interactive marketing program in which every player that completes a game is a winner,� said Julie Gardner, senior vice president of marketing and chief brand officer of Kohl�s. �This innovative project is enabling us to effectively reach a growing online community of consumers, while also providing a safe and entertaining online environment for an important customer segment � parents and their children.� Kohl�s is the exclusive sponsor of the three following games in the interactive series: Fly Catcher � Launching on the first day of the gaming series on October 5, this Kohl�s exclusive game will introduce players to Le Frog, one of the game�s main characters. In this game, Le Frog�s henchfrogs must catch flies with their tongues. Players control the trajectory of the frogs� tongues with their mouse. This game is geared towards children and each player that completes the challenge will win a great audio prize. Tadpole Pairs � In this Kohl�s sponsored game, launching October 19, animated tadpoles will call out a specific item and players will turn over Kohl�s branded cards attempting to match the card with the coordinating tadpole. Targeted at parents and children, the first 10,000 players will win a $5 Kohl�s gift card upon completion and any additional players finishing the game will receive a branded screen saver. Shop & Drop � Launching October 27, this game asks players to help three of the film�s main characters � Rita, Roddy and Sid - complete their Kohl�s shopping list by finding the items they are looking for within a given time frame. Players will find that part of Rita�s shopping list is missing so players will need to visit a Kohl�s store or Kohls.com to obtain the rest of her list. Shop & Drop is geared towards parents and all players will win a branded printable calendar upon completion of the game. Kohl�s will be incorporated into the games through customized branding and ad banners. Each Kohl�s specific game will be preceded by a short fifteen second animated video clip in which the comical �Flushed Away� slug will get wrapped up in the shopping excitement at Kohl�s. �The Flushed Away Underground Experience� launches on October 5 and will run through November 25. Pre-registration for the gaming experience is now available online. For more information on Kohl�s sponsored games in this gaming series, please visit www.kohls.com/flushedaway. About Kohl�s Based in Menomonee Falls, Wis., Kohl�s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. By the end of 2006, Kohl�s will operate 817 stores in 45 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl�s Web site at Kohls.com. In addition, Kohl�s recently launched transformationnation.com, allowing customers to view the latest fall fashion essentials, interact with a virtual wardrobe planner, and stay up-to-date on fashion trends. Kohl's Corporation (NYSE:KSS) announced today its first foray into the interactive online gaming experience. As the exclusive retail category sponsor of "The Flushed Away Underground Adventure," scheduled to launch at AOL.com on October 5, Kohl's has teamed with online leaders AOL, DreamWorks Animation, Aardman Features and Mark Burnett Productions. The "Flushed Away" interactive experience (http://www.aol.com/flushedawaygame) is a series of online games introducing consumers to the upcoming DreamWorks Animation film "Flushed Away." Kohl's is the exclusive sponsor of three games in the series -- Fly Catcher, Tadpole Pairs and Shop & Drop. The Kohl's sponsored Fly Catcher will launch on the first day of "The Flushed Away Underground Adventure" gaming series on October 5, introducing consumers to the series for the first time. Throughout the interactive series, prizes will be won instantly at the completion of games and players will automatically qualify for the grand prize sweepstakes upon completing the entire gaming series. As part of the grand prize sweepstakes, Kohl's will give away prizes including three $5,000 fashion/beauty/home makeovers, 90 beauty gift packs and 300 $50 gift cards. "We are thrilled to be partnered with other industry leaders to kick off this fresh, interactive marketing program in which every player that completes a game is a winner," said Julie Gardner, senior vice president of marketing and chief brand officer of Kohl's. "This innovative project is enabling us to effectively reach a growing online community of consumers, while also providing a safe and entertaining online environment for an important customer segment - parents and their children." Kohl's is the exclusive sponsor of the three following games in the interactive series: -- Fly Catcher - Launching on the first day of the gaming series on October 5, this Kohl's exclusive game will introduce players to Le Frog, one of the game's main characters. In this game, Le Frog's henchfrogs must catch flies with their tongues. Players control the trajectory of the frogs' tongues with their mouse. This game is geared towards children and each player that completes the challenge will win a great audio prize. -- Tadpole Pairs - In this Kohl's sponsored game, launching October 19, animated tadpoles will call out a specific item and players will turn over Kohl's branded cards attempting to match the card with the coordinating tadpole. Targeted at parents and children, the first 10,000 players will win a $5 Kohl's gift card upon completion and any additional players finishing the game will receive a branded screen saver. -- Shop & Drop - Launching October 27, this game asks players to help three of the film's main characters - Rita, Roddy and Sid - complete their Kohl's shopping list by finding the items they are looking for within a given time frame. Players will find that part of Rita's shopping list is missing so players will need to visit a Kohl's store or Kohls.com to obtain the rest of her list. Shop & Drop is geared towards parents and all players will win a branded printable calendar upon completion of the game. Kohl's will be incorporated into the games through customized branding and ad banners. Each Kohl's specific game will be preceded by a short fifteen second animated video clip in which the comical "Flushed Away" slug will get wrapped up in the shopping excitement at Kohl's. "The Flushed Away Underground Experience" launches on October 5 and will run through November 25. Pre-registration for the gaming experience is now available online. For more information on Kohl's sponsored games in this gaming series, please visit www.kohls.com/flushedaway. About Kohl's Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. By the end of 2006, Kohl's will operate 817 stores in 45 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at Kohls.com. In addition, Kohl's recently launched transformationnation.com, allowing customers to view the latest fall fashion essentials, interact with a virtual wardrobe planner, and stay up-to-date on fashion trends.