Kohl's Department Stores Announces Category-Exclusive Sponsorship of ''The Flushed Away Underground Adventure'' Gaming Experienc
September 29 2006 - 8:00AM
Business Wire
Kohl�s Corporation (NYSE:KSS) announced today its first foray into
the interactive online gaming experience. As the exclusive retail
category sponsor of �The Flushed Away Underground Adventure,�
scheduled to launch at AOL.com on October 5, Kohl�s has teamed with
online leaders AOL, DreamWorks Animation, Aardman Features and Mark
Burnett Productions. The �Flushed Away� interactive experience
(http://www.aol.com/flushedawaygame) is a series of online games
introducing consumers to the upcoming DreamWorks Animation film
�Flushed Away.� Kohl�s is the exclusive sponsor of three games in
the series -- Fly Catcher, Tadpole Pairs and Shop & Drop. The
Kohl�s sponsored Fly Catcher will launch on the first day of �The
Flushed Away Underground Adventure� gaming series on October 5,
introducing consumers to the series for the first time. Throughout
the interactive series, prizes will be won instantly at the
completion of games and players will automatically qualify for the
grand prize sweepstakes upon completing the entire gaming series.
As part of the grand prize sweepstakes, Kohl�s will give away
prizes including three $5,000 fashion/beauty/home makeovers, 90
beauty gift packs and 300 $50 gift cards. �We are thrilled to be
partnered with other industry leaders to kick off this fresh,
interactive marketing program in which every player that completes
a game is a winner,� said Julie Gardner, senior vice president of
marketing and chief brand officer of Kohl�s. �This innovative
project is enabling us to effectively reach a growing online
community of consumers, while also providing a safe and
entertaining online environment for an important customer segment �
parents and their children.� Kohl�s is the exclusive sponsor of the
three following games in the interactive series: Fly Catcher �
Launching on the first day of the gaming series on October 5, this
Kohl�s exclusive game will introduce players to Le Frog, one of the
game�s main characters. In this game, Le Frog�s henchfrogs must
catch flies with their tongues. Players control the trajectory of
the frogs� tongues with their mouse. This game is geared towards
children and each player that completes the challenge will win a
great audio prize. Tadpole Pairs � In this Kohl�s sponsored game,
launching October 19, animated tadpoles will call out a specific
item and players will turn over Kohl�s branded cards attempting to
match the card with the coordinating tadpole. Targeted at parents
and children, the first 10,000 players will win a $5 Kohl�s gift
card upon completion and any additional players finishing the game
will receive a branded screen saver. Shop & Drop � Launching
October 27, this game asks players to help three of the film�s main
characters � Rita, Roddy and Sid - complete their Kohl�s shopping
list by finding the items they are looking for within a given time
frame. Players will find that part of Rita�s shopping list is
missing so players will need to visit a Kohl�s store or Kohls.com
to obtain the rest of her list. Shop & Drop is geared towards
parents and all players will win a branded printable calendar upon
completion of the game. Kohl�s will be incorporated into the games
through customized branding and ad banners. Each Kohl�s specific
game will be preceded by a short fifteen second animated video clip
in which the comical �Flushed Away� slug will get wrapped up in the
shopping excitement at Kohl�s. �The Flushed Away Underground
Experience� launches on October 5 and will run through November 25.
Pre-registration for the gaming experience is now available online.
For more information on Kohl�s sponsored games in this gaming
series, please visit www.kohls.com/flushedaway. About Kohl�s Based
in Menomonee Falls, Wis., Kohl�s is a family-focused,
value-oriented specialty department store offering moderately
priced, exclusive and national brand apparel, shoes, accessories,
beauty and home products in an exciting shopping environment. By
the end of 2006, Kohl�s will operate 817 stores in 45 states. For a
list of store locations and information, or for the added
convenience of shopping online, visit Kohl�s Web site at Kohls.com.
In addition, Kohl�s recently launched transformationnation.com,
allowing customers to view the latest fall fashion essentials,
interact with a virtual wardrobe planner, and stay up-to-date on
fashion trends. Kohl's Corporation (NYSE:KSS) announced today its
first foray into the interactive online gaming experience. As the
exclusive retail category sponsor of "The Flushed Away Underground
Adventure," scheduled to launch at AOL.com on October 5, Kohl's has
teamed with online leaders AOL, DreamWorks Animation, Aardman
Features and Mark Burnett Productions. The "Flushed Away"
interactive experience (http://www.aol.com/flushedawaygame) is a
series of online games introducing consumers to the upcoming
DreamWorks Animation film "Flushed Away." Kohl's is the exclusive
sponsor of three games in the series -- Fly Catcher, Tadpole Pairs
and Shop & Drop. The Kohl's sponsored Fly Catcher will launch
on the first day of "The Flushed Away Underground Adventure" gaming
series on October 5, introducing consumers to the series for the
first time. Throughout the interactive series, prizes will be won
instantly at the completion of games and players will automatically
qualify for the grand prize sweepstakes upon completing the entire
gaming series. As part of the grand prize sweepstakes, Kohl's will
give away prizes including three $5,000 fashion/beauty/home
makeovers, 90 beauty gift packs and 300 $50 gift cards. "We are
thrilled to be partnered with other industry leaders to kick off
this fresh, interactive marketing program in which every player
that completes a game is a winner," said Julie Gardner, senior vice
president of marketing and chief brand officer of Kohl's. "This
innovative project is enabling us to effectively reach a growing
online community of consumers, while also providing a safe and
entertaining online environment for an important customer segment -
parents and their children." Kohl's is the exclusive sponsor of the
three following games in the interactive series: -- Fly Catcher -
Launching on the first day of the gaming series on October 5, this
Kohl's exclusive game will introduce players to Le Frog, one of the
game's main characters. In this game, Le Frog's henchfrogs must
catch flies with their tongues. Players control the trajectory of
the frogs' tongues with their mouse. This game is geared towards
children and each player that completes the challenge will win a
great audio prize. -- Tadpole Pairs - In this Kohl's sponsored
game, launching October 19, animated tadpoles will call out a
specific item and players will turn over Kohl's branded cards
attempting to match the card with the coordinating tadpole.
Targeted at parents and children, the first 10,000 players will win
a $5 Kohl's gift card upon completion and any additional players
finishing the game will receive a branded screen saver. -- Shop
& Drop - Launching October 27, this game asks players to help
three of the film's main characters - Rita, Roddy and Sid -
complete their Kohl's shopping list by finding the items they are
looking for within a given time frame. Players will find that part
of Rita's shopping list is missing so players will need to visit a
Kohl's store or Kohls.com to obtain the rest of her list. Shop
& Drop is geared towards parents and all players will win a
branded printable calendar upon completion of the game. Kohl's will
be incorporated into the games through customized branding and ad
banners. Each Kohl's specific game will be preceded by a short
fifteen second animated video clip in which the comical "Flushed
Away" slug will get wrapped up in the shopping excitement at
Kohl's. "The Flushed Away Underground Experience" launches on
October 5 and will run through November 25. Pre-registration for
the gaming experience is now available online. For more information
on Kohl's sponsored games in this gaming series, please visit
www.kohls.com/flushedaway. About Kohl's Based in Menomonee Falls,
Wis., Kohl's is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of 2006, Kohl's will
operate 817 stores in 45 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl's Web site at Kohls.com. In addition, Kohl's recently launched
transformationnation.com, allowing customers to view the latest
fall fashion essentials, interact with a virtual wardrobe planner,
and stay up-to-date on fashion trends.
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