FEATURE/''Over the Hedge'' and Into Kohl's: Special Merchandise to Support Kids Across the Country; Kohl's brings entertainment
May 04 2006 - 6:18PM
Business Wire
Why wait for the highly anticipated summer blockbuster to open in
theatres before getting a head start on the excitement? Beginning
May 8, Kohl's Department Stores is offering an "Over the Hedge"
story book with corresponding character plush - RJ the raccoon and
Verne the turtle. Children will enjoy the fun and lighthearted tale
of friendship and curiosity as a mischievous raccoon and his forest
creature friends venture over the hedge that separates them from a
new suburban development that appeared over the winter while they
were sleeping. As part of its Kohl's Cares for Kids(R) summer
program, Kohl's stores across the country will feature the special
items for $5 each with 100 percent of the net profits benefiting
children's health and educational opportunities in Kohl's
communities nationwide. The items will also be available online at
www.Kohls.com. Based on the movie, the story book version of the
movie allows children to enjoy "Over the Hedge" time and time
again. Further, kids can have their favorite characters sitting
right next to them while reading. "We are excited to offer this
great blockbuster merchandise so that kids can continue to enjoy
"Over the Hedge" before and after the theatre," said Julie Gardner,
senior vice president of marketing for Kohl's. "In addition to
sharing a great story with their families, shoppers will also help
raise millions of dollars to benefit children nationwide." The
Kohl's Cares for Kids program supports children's health and
educational opportunities, including the Children's Hospital
Program that supports children's health initiatives across the
country; the Kohl's Kids Who Care(R) scholarship program that
recognizes kids who transform their local communities through
volunteerism; an associate volunteer program that encourages
volunteerism to benefit local youth-focused nonprofit
organizations; and a gift card fundraising opportunity for local
schools and non-profit youth groups. For more information on these
programs, visit www.kohlscorporation.com. Based in Menomonee Falls,
Wis., Kohl's is a family-focused, value-oriented specialty
department store offering moderately priced national and exclusive
brand apparel, shoes, accessories, home and beauty products in an
exciting shopping environment. Kohl's operates 749 stores in 43
states. For a list of store locations and information, or for the
added convenience of shopping online, visit Kohl's Web site at
www.Kohls.com.
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