SYDNEY, Oct. 28 /PRNewswire/ -- The world's largest
global online business directory, hotfrog, has appointed Weber
Shandwick to develop and execute its global public relations and
digital communications programme, following a competitive
pitch.
Weber Shandwick teams across the UK, US and Australia will collaborate to elevate
hotfrog's profile, with all work to be managed out of Weber
Shandwick's Sydney, Australia,
office.
The brief calls for Weber Shandwick to work closely with the
hotfrog senior leadership team as they continue to empower small
businesses to build a smart, simple online presence.
"For the past five years, hotfrog has been on a continuous
upward trajectory, with now more than 61 million listings worldwide
and operating in 36 markets. hotfrog decided the time had come to
partner with a PR agency with proven global capabilities, but also
strong SMB and consumer experience to help us meet our business and
marketing objectives of continued growth and impact for both our
business and our SMB customers. Weber Shandwick's experience and
team impressed us with their detailed, strategic response to our
brief and we're confident they will provide the strategic counsel
and creativity needed to drive our business forward," said
David Catterall, managing director,
hotfrog.
"We are delighted to be partnering with hotfrog as the company
enters such an exciting phase of growth. Our global capabilities
and expertise, combined with our SMB, B2B and B2C experience in the
Australian market, ensures we are well-positioned to craft unique
and targeted PR and digital strategies to assist hotfrog in
achieving unprecedented success," said Lisa
Popplewell, general manager, Weber Shandwick Australia.
"We're thrilled to add hotfrog to Weber Shandwick Australia's
rapidly expanding list of world class clients!"
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with
offices in 73 countries around the world. The firm's success is
built on its deep commitment to client service, our people,
creativity, collaboration and harnessing the power of Advocates -
engaging stakeholders in new and creative ways to build brands and
reputation. Weber Shandwick provides strategy and execution across
practices such as consumer marketing, healthcare, technology,
public affairs, financial services, corporate and crisis
management. Its specialized services include digital/social media,
advocacy advertising, market research, and corporate
responsibility. In 2010, Weber Shandwick was named Global Agency of
the Year by The Holmes Report for the second year in a row; an
'Agency of the Decade' by Advertising Age, Large PR Agency of the
Year by Bulldog Reporter, and Top Corporate Responsibility Advisory
Firm by CR Magazine. The firm has also won numerous 'best place to
work' awards around the world including "Best Multinational Firm to
Work For in EMEA" by The Holmes Report and a "Top Place to Work in
PR" by PR News. Weber Shandwick is part of the Interpublic Group
(NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact(s)
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Carrie Cousins
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Company
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Weber Shandwick
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Phone
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+61 2 9994 4432
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Email
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ccousins@webershandwick.com
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SOURCE Weber Shandwick
Copyright . 28 PR Newswire