Marking 20 years of elevating culture, the
brand has tapped noteworthy ‘culture shifters’ including
multifaceted architect Arielle Assouline-Lichten, fashion designer
Charles Harbison, graffiti artist Defer and more to honor the
latest in today’s cultural landscape
Hyatt Hotels Corporation (NYSE: H) today introduces Culture
Lives Here, the Thompson Hotels brand’s new campaign that
celebrates the brand’s passion for elevating noteworthy and
emerging creatives, dubbed ‘culture shifters.’ Taking place at 13
Thompson Hotels via creative local collaborations in tandem with
the brand’s 20th anniversary, this campaign recognizes the
abundance of creativity that influences today’s cultural landscape
by curating cultural experiences that connect hotel guests and
neighbors with rising talent in music, art, fashion, design and
culinary.
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The Thompson Hotels brand is proud to
announce three ambassadors for the Culture Lives Here campaign
including sustainable designer, architect and artist, Arielle
Assouline-Lichten, founder of Slash Objects. (Photo: Business
Wire)
“Culture Lives Here is a true celebration of the deeply
important creative voices that flourish in and around each Thompson
Hotel,” said vice president and global brand leader of Hyatt’s
lifestyle & luxury brands, Crystal Vinisse Thomas. “We’re
honoring our heritage as arbiters of culture and providing a
platform for both established and up and coming creatives to
connect our guests with the most relevant and authentic expression
of culture in each destination.”
The Thompson Hotels brand is proud to announce three ambassadors
for the Culture Lives Here campaign, who each,
through their lives and their work, impact culture in meaningful
and original ways:
- Sustainable designer, architect and artist, Arielle
Assouline-Lichten, founder of Slash Objects
- Celebrity-favorite fashion designer Charles Harbison, founder
and creative director of HARBISON
- One of Los Angeles’ most admired—and oft imitated—graffiti
artists, Defer
The three brand culture shifters’ activations are on display to
experience at Thompson Hollywood for a limited time.
Assouline-Lichten's installation features a large free-form mirror
rooted in an onyx cube, an extension of her previous works in which
mirrors are central, interactive objects in a space; Harbison’s
textile installation presents 7-foot-tall steel frames with
suspended textiles inspired by the hanging paintings of Tadao Cern,
the masterful colorworks of Sam Gillam and the graphic shapes of
midcentury design, in addition to childhood memories of watching
his mother get dressed; and Defer’s graffiti will result from a
live, on-property painting experience upon a raised 10-foot-tall
canvas in which he channels inspiration from the people,
surroundings and energy on-site in real time.
“It’s a true honor and pleasure to join the Thompson Hotels
brand’s prestigious team of culture shifters,” says Charles
Harbison. “As someone who loves hotels, I’ve always admired how
Thompson Hotels have creatively fostered local culture, and I am
excited to help celebrate the brand’s anniversary with the next
generation of diverse creative talent. The visibility and platform
each Thompson Hotel is providing to creatives, while prioritizing
inclusivity, shows their commitment to cultivating culture and
their important place within it.”
Starting this month and through early 2022, 13 Thompson Hotels
across the U.S. and Mexico are launching local Culture Lives
Here collaborations with culture shifters who have conceived
immersive activations for both guests and locals alike. From a
series of live performances from singer-songwriter Abraham
Alexander at Thompson Dallas, to unique wellness offerings from
Mills Miller’s whole-plant hemp brand MINERAL at Thompson Austin,
to a community-focused art exhibit by Susan Laney of Laney
Contemporary at Thompson Savannah, each local culture shifter will
offer guests an original contribution in the form of an exhibition
or experience. In addition, each culture shifter will curate a
local list of five “hot spots” to help guide guests to the latest
across art, music, fashion, design, and culinary in the hotel’s
neighborhood.
Local culture shifter collaborations live or beginning in
November 2021 include:
- Gild Hall, A Thompson Hotel x The Haiku Guys &
Gals – Gild Hall, A Thompson Hotel (New York) teamed up with
The Haiku Guys & Gals, a Brooklyn-based group of poets who
craft personalized haikus on typewriters for coveted events, and
now Gild Hall guests. Like a photo booth for the soul, this new
weekly residency in the hotel’s lobby gives guests the opportunity
to go home with a personal travel keepsake in less than 2
minutes.
- The Cape, A Thompson Hotel x The Shamans – The
Cape, A Thompson Hotel (Cabo San Lucas, Mexico) is making music the
local way with The Shamans, a cool, San Jose del Cabo-based band
whose members love music as much as they do the surf and are ready
to celebrate the cultural pillars of the region through monthly
live performances.
- Thompson Hollywood x Wade Cresent – Thompson
Hollywood teamed up with London-born DJ Wade Crescent to specially
curate the music at its chic rooftop lounge, Bar Lis. For those
guests looking to keep the party going, a guide of Cresent’s
favorite music hot spots around town is available via complimentary
QR in guestrooms.
- Thompson Nashville x Raja Ratan – Thompson
Nashville (Tenn.) is proving it’s not all cowboy boots when it
comes to fashion in the Music City through its collaboration with
designer Raja Ratan and his dual concept store Q Clothier/Rye 51,
soon to open on the hotel’s first floor. Together the property and
luxury menswear retailer created a custom Thompson Nashville
experience exclusively for hotel guests including 50% off of a
custom-made belt and shirt.
- Thompson San Antonio – Riverwalk x Kevin Elkins –
Thompson San Antonio – Riverwalk is awakening guests’ senses
with its evolving collaboration with Kevin Elkins of luxury
fragrance brand Soular Therapy. In addition to creating unique,
emotion-inducing scents specifically curated for each of the
property’s different spaces, Thompson San Antonio – Riverwalk is
hosting monthly retail pop-up shops where Soular Therapy’s
fragrances - including their limited-time custom holiday scent
“Santa” inspired by the property at-large – are available.
- Thompson Savannah x Susan Laney – Thompson
Savannah (Ga.) is exciting art lovers through a creative
collaboration with local gallerist, Susan Laney. As the owner of
Laney Contemporary, Susan is curating a visual display in the lobby
that showcases the best of the city's art community, and features
the work of Benjamin Jones, which reflects the connections between
past iconography and renewed energy.
- Thompson Seattle x Lolli Morlock – Thompson
Seattle is implementing a tattoo artist in residency program
through their collaboration with creative, colorful, and edgy
Seattle-based tattoo artist, Lolli Morlock. Seeking to highlight
Seattle’s tattoo culture as an art of its own, this will be taking
place in the form of a pop-up in the lobby featuring live tattoos,
tattoo design consultations, and a shopping experience with
merchandise including signature hotel-inspired temporary tattoos
for those not ready to commit to something permanently.
- Thompson Zihuatanejo x Oscar Torres – Thompson
Zihuantanejo (Mexico) is taking an important mural to new heights
by commissioning Mexican visual artist and illustrator Oscar Torres
to create a piece that conveys the daily life and culture of
Zihuatanejo. Torres’ mural at the entrance of Thompson
Zihuatanejo’s HAO restaurant will unveil to exude the local culture
of this beautiful and magical fishing village as well as provide a
photo-worthy destination for guests to snap imagery and share their
experiences.
Local culture shifter collaborations to come in December 2021
and beyond, include:
- Thompson Austin x Mills Miller – Wellness is on
the menu at Thompson Austin (Texas) thanks to the new hotel’s
collaboration with Mills Miller and his Austin-based, whole-plant
hemp brand MINERAL to offer mindful guests and locals' access to
natural wellness products. Aiding in normalizing the use of hemp
for wellness and self-care, Thompson Austin will feature MINERAL’s
“SLEEP” sublingual at nighttime and “BALANCE” during the day,
within several hotel touchpoints including: a complimentary
turndown cart; for sale at a pop-up in the hotel lobby and within
guest room honor bars; and more.
- Thompson Buckhead x Huelani Mei Foglemen –
Thompson Buckhead (Atlanta, Ga.) is collaborating with local artist
Huelani Mei Foglemen of Hue Designs to create a pop-up sculpture
exhibition, inspired by its signature Italian American restaurant,
Dirty Rascal. Led by James Beard-nominated chef Todd Ginsberg,
Dirty Rascal’s symbol – a trouble-making spirit of a fox – is the
inspiration for the eight different sculptures that will debut
throughout the hotel.
- Thompson Dallas x Abraham Alexander – Thompson
Dallas is teaming up with Greece-born, Nigerian singer/songwriter
Abraham Alexander, to select three promising musical talents for a
live music series at its buzzy rooftop lounge, Catbird. An
opportunity to curate the best of Dallas’ local music scene and
provide them with exposure to guests and locals, Alexander is
giving a platform to local musicians Remy Reilly, Brandon Marcel
and Joseph M respectively.
- Thompson Denver x Scott Hagen – Thompson Denver
is getting in the groove with Scott Hagen, CEO of iconic record
player company Victrola, to curate a
bespoke vinyl selection throughout the new hotel’s 15 suites and
the Victrola Listening Lounge in Reynard Social. Hagen will also
create a "music pairing menu," complete with songs as courses and
desserts, for special events in the first-floor restaurant, Chez
Maggy by James Beard and Michelin Guide recognized chef, Ludo
Lefebvre.
- Thompson Washington D.C. x Aaron Crist – Thompson
Washington D.C. is spotlighting Aaron Crist of Hyde Closet, a
tech-savvy player in the city’s fashion retail space that links
customers with remote stylists to provide highly personalized
shopping experiences using rentable inventory from local designers
and retailers. The collaboration will launch with a special holiday
pop-up complete with a model showcase, stylist appointments, and
curated ready-to-wear looks. Through this collaboration, hotel
guests will be able to receive personalized styling and complete
outfits on demand via a simple add-on at check-in or by scanning an
in-room QR code.
To learn more about the Thompson Hotels brand’s Culture Lives
Here campaign, concepted in collaboration with RO NY and Maverick
Creative, and to see all participating hotels and those coming
soon, visit http://thompsonhotels.com/cultureliveshere.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Thompson Hotels
Founded in 2001, Thompson Hotels is an award-winning boutique
lifestyle hospitality brand with a collection of stunning, dynamic
properties. Each of Thompson Hotels’ urban and resort locations
offer a carefully layered environment that molds into its
surrounding community. Guests are provided tailored stays with
connections to world-class culinary offerings, arts and
entertainment, and groundbreaking design. The Thompson Hotels
portfolio of lifestyle hotels includes The Beekman and Gild Hall in
New York City; Thompson Washington D.C.; Thompson Nashville;
Thompson Seattle; Thompson Chicago; The Cape in Los Cabos, Mexico
and Thompson Playa del Carmen in Riviera Maya, Mexico; Thompson
Zihuatanejo on Mexico’s Pacific Coast; and new Texas hotels,
Thompson Dallas, Thompson San Antonio, as well as Thompson Savannah
and Thompson Hollywood. Hotels currently under development include
Texas properties in Austin and Houston, as well as Thompson Denver,
and Thompson Buckhead. Follow @ThompsonHotels on Facebook, Twitter,
and Instagram for news and updates. For more information, please
visit www.thompsonhotels.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company guided by its purpose – to care for
people so they can be their best. As of September 30, 2021, Hyatt’s
portfolio included more than 1,000 hotel and all-inclusive
properties in 69 countries across six continents, and the
acquisition of Apple Leisure Group added 96 properties in 10
countries as of November 1, 2021. Hyatt’s offerings include the
Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound
Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt
Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt
Place®, UrCove, and Hyatt Residence Club® brands, as well as resort
and hotel brands under the AMR™ Collection, including Secrets®
Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts
& Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels &
Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries
operate the World of Hyatt® loyalty program, ALG Vacations®,
Unlimited Vacation Club®, Amstar DMC destination management
services, and the Trisept Solutions® travel technology platform.
For more information, please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements. In
some cases, you can identify forward-looking statements by the use
of words such as “may,” “could,” “expect,” “intend,” “plan,”
“seek,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” “likely,” “will,” “would” and variations
of these terms and similar expressions, or the negative of these
terms or similar expressions. Such forward-looking statements are
necessarily based upon estimates and assumptions that, while
considered reasonable by us and our management, are inherently
uncertain. Factors that may cause actual results to differ
materially from current expectations include, but are not limited
to, the duration of the COVID-19 pandemic and the pace of recovery
following the pandemic, any additional resurgence, or COVID-19
variants; the short and longer-term effects of the COVID-19
pandemic, including the demand for travel, transient and group
business, and levels of consumer confidence; the impact of the
COVID-19 pandemic, any additional resurgence, or COVID-19 variants,
and the impact of actions that governments, businesses, and
individuals take in response, on global and regional economies,
travel limitations or bans, and economic activity, including the
duration and magnitude of its impact on unemployment rates and
consumer discretionary spending; the broad distribution of COVID-19
vaccines and wide acceptance by the general population of such
vaccines; the ability of third-party owners, franchisees, or
hospitality venture partners to successfully navigate the impacts
of the COVID-19 pandemic, any additional resurgence, or COVID-19
variants; general economic uncertainty in key global markets and a
worsening of global economic conditions or low levels of economic
growth; the rate and the pace of economic recovery following
economic downturns; levels of spending in business and leisure
segments as well as consumer confidence; declines in occupancy and
average daily rate; limited visibility with respect to future
bookings; loss of key personnel; domestic and international
political and geo-political conditions, including political or
civil unrest or changes in trade policy; hostilities, or fear of
hostilities, including future terrorist attacks, that affect
travel; travel-related accidents; natural or man-made disasters
such as earthquakes, tsunamis, tornadoes, hurricanes, floods,
wildfires, oil spills, nuclear incidents, and global outbreaks of
pandemics or contagious diseases, such as the COVID-19 pandemic, or
fear of such outbreaks; our ability to successfully achieve certain
levels of operating profits at hotels that have performance tests
or guarantees in favor of our third-party owners; the impact of
hotel renovations and redevelopments; risks associated with our
capital allocation plans, share repurchase program, and dividend
payments, including a reduction in, or elimination or suspension
of, repurchase activity or dividend payments; the seasonal and
cyclical nature of the real estate and hospitality businesses;
changes in distribution arrangements, such as through internet
travel intermediaries; changes in the tastes and preferences of our
customers; relationships with colleagues and labor unions and
changes in labor laws; the financial condition of, and our
relationships with, third-party property owners, franchisees, and
hospitality venture partners; the possible inability of third-party
owners, franchisees, or development partners to access capital
necessary to fund current operations or implement our plans for
growth; risks associated with potential acquisitions and
dispositions and the introduction of new brand concepts; the timing
of acquisitions and dispositions, and our ability to successfully
integrate completed acquisitions with existing operations; failure
to successfully complete proposed transactions (including the
failure to satisfy closing conditions or obtain required
approvals); our ability to successfully execute on our strategy to
expand our management and franchising business while at the same
time reducing our real estate asset base within targeted timeframes
and at expected values; declines in the value of our real estate
assets; unforeseen terminations of our management or franchise
agreements; changes in federal, state, local, or foreign tax law;
increases in interest rates and operating costs; foreign exchange
rate fluctuations or currency restructurings; lack of acceptance of
new brands or innovation; general volatility of the capital markets
and our ability to access such markets; changes in the competitive
environment in our industry, including as a result of the COVID-19
pandemic, industry consolidation, and the markets where we operate;
our ability to successfully grow the World of Hyatt loyalty
program; cyber incidents and information technology failures;
outcomes of legal or administrative proceedings; violations of
regulations or laws related to our franchising business; and other
risks discussed in the Company’s filings with the U.S. Securities
and Exchange Commission (“SEC”), including our annual report on
Form 10-K and our Quarterly Reports on Form 10-Q, which filings are
available from the SEC. These factors are not necessarily all of
the important factors that could cause our actual results,
performance or achievements to differ materially from those
expressed in or implied by any of our forward-looking statements.
We caution you not to place undue reliance on any forward-looking
statements, which are made only as of the date of this press
release. We undertake no obligation to update publicly any of these
forward-looking statements to reflect actual results, new
information or future events, changes in assumptions or changes in
other factors affecting forward-looking statements, except to the
extent required by applicable law. If we update one or more
forward-looking statements, no inference should be drawn that we
will make additional updates with respect to those or other
forward-looking statements.
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Gloria Kennett Hyatt gloria.kennett@hyatt.com
Hyatt Hotels (NYSE:H)
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