Fubo Sportsbook Named Authorized Gaming Operator of NASCAR
October 14 2021 - 4:30PM
Business Wire
Company Continues to Expand Marketing
Footprint with Auto Racing Partnership, Featuring At-Track Assets,
In-App Logo Usage and Presence on NASCAR’s Digital and Social
Channels
Fubo Sportsbook, a next-generation mobile sportsbook from Fubo
Gaming, a subsidiary of sports-first TV streaming platform fuboTV
Inc. (NYSE: FUBO), today announced a partnership with NASCAR to
become an Authorized Gaming Operator (AGO). As partners, Fubo
Sportsbook and NASCAR will work together to provide racing fans
with a unique and engaging wagering experience. The launch of Fubo
Sportsbook is subject to requisite regulatory approvals. This is
Fubo Sportsbook’s first partnership in auto racing and marks its
third major marketing deal in the professional sports industry
following partnerships with the New York Jets (NFL) and Cleveland
Cavaliers (NBA).
“We’re eager to partner with NASCAR, a league with a rich
history and passionate followers,” said Sam Rattner, chief
operating officer of Fubo Gaming. “As an Authorized Gaming
Operator, we look forward to building engaging sports betting
experiences for new and existing racing fans. Fubo Sportsbook is
continuing to expand its marketing footprint, propelling us toward
our goal of reaching sports enthusiasts across the country.”
Fubo Sportsbook will be promoted as an Authorized Gaming
Operator of NASCAR through a multi-channel marketing campaign
bolstered by at-track assets, in-app use of NASCAR-owned track,
series and event marks and logos, in addition to the distribution
of assets across NASCAR’s digital and social platforms and
events.
“Fubo Sportsbook provides us with an opportunity to further
expand NASCAR’s reach through a unique sports betting experience,”
said Joseph Solosky, managing director of sports betting, NASCAR.
“Whether it’s the casual viewer or die-hard race fan, Fubo
Sportsbook’s innovative approach to sports wagering brings a more
exciting experience for our audience as they’re able to interact
with the sport in new ways.”
Expected to launch in the fourth quarter 2021, Fubo Sportsbook
aims to be a next-generation mobile sportsbook purpose-built to
meet sports fans’ growing demand for interactivity through an
industry-first integration of sports wagering and live TV
streaming.
About Fubo Gaming
Launched in 2021, Fubo Gaming Inc. is a Chicago-based subsidiary
of live TV streaming platform fuboTV Inc. (NYSE: FUBO), and
developer and distributor of Fubo Sportsbook. Scheduled to launch
in Q4 2021, Fubo Sportsbook aims to be a next-generation mobile
sportsbook, purpose-built to integrate with fuboTV, creating a
hyper-personalized, omniscreen experience that turns passive
viewers into active and engaged participants. In addition to its
licenses and market access agreements in Arizona via Ak-Chin Indian
Community and Iowa via Casino Queen, Fubo Gaming has also obtained
market access agreements for Fubo Sportsbook in Pennsylvania via
The Cordish Companies as well as Indiana and New Jersey via Caesars
Entertainment Inc. For more information, visit
fubosportsbook.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is
the sanctioning body for the No. 1 form of motorsports in the
United States and owner of 16 of the nation’s major motorsports
entertainment facilities. NASCAR consists of three national series
(NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping
World Truck Series™), four regional series (ARCA Menards Series,
ARCA Menards Series East & West and the NASCAR Whelen Modified
Tour), one local grassroots series (NASCAR Advance Auto Parts
Weekly Series) and three international series (NASCAR Pinty’s
Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The
International Motor Sports Association™ (IMSA®) governs the IMSA
WeatherTech SportsCar Championship™, the premier U.S. sports car
series. NASCAR also owns Motor Racing Network, Racing Electronics,
and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in
eight cities across North America, NASCAR sanctions more than 1,200
races in more than 30 U.S. states, Canada, Mexico and Europe. For
more information visit www.NASCAR.com and www.IMSA.com, and follow
NASCAR on Facebook, Twitter, Instagram, and Snapchat
(‘NASCAR’).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211014006023/en/
Deliah Mathieu, Fubo Gaming dmathieu@fubo.tv Lexi Panepinto, CTP
for Fubo Gaming lpanepinto@ctpboston.com
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