All-Star, Third Baseman, Adrian Beltre, Teams up with Walmart & Colgate’s Bright Smiles, Bright Futures® to Kick-Off the
June 23 2011 - 10:00AM
Business Wire
More than 51 million school hours are lost each year to
dental-related conditions1. To help combat rising cavity rates and
build healthy smiles, Walmart is working with Colgate’s Bright
Smiles Bright Futures® to create “Building Smiles Together” – a new
initiative dedicated to providing free dental screenings and oral
health education to children in need.
All-Star, Third Baseman, Adrian Beltre,
Teams up with Walmart and Colgate's Bright Smiles, Bright
Futures(R) to Kick-Off the "Building Smiles Together (TM)" Tour
(Photo: Business Wire)
To celebrate the kick-off of “Building Smiles Together”,
all-star, third baseman, Adrian Beltre, will join local children
(ages 1-12) at the Walmart Supercenter located at 2225 W.
Interstate 20 in Grand Prairie, TX from 11:30 a.m. until 1:30 p.m.
on Monday June 27, to learn about healthy habits in an effort to
“strike out cavities.” Colgate Bright Smiles, Bright Futures®
mobile dental vans, staffed by Dallas-based volunteer dentists,
will also be on-site to provide free dental screenings, oral health
education, treatment referrals and a “Building Smiles Together” kit
that includes educational materials and a free toothbrush and
toothpaste for children ages 1-12.
“Growing up, my parents made sure to teach me the importance of
maintaining healthy teeth and gums and I do the same with my
children,” says Adrian Beltre. “I am happy to be a part of Walmart
and Colgate’s ‘Building Smiles Together’ initiative since it gives
me the opportunity to help improve the oral health of Dallas-area
children, educate about healthy oral care habits and encourage them
to strike out cavities for a lifetime of healthy smiles.”
Ranked as the 48th worst state for dental care by 2009
Gallup-Healthways poll, Texas is a key market for “Building Smiles
Together”. According to the “Basic Screening Survey of Texas Public
School Children” conducted in 2006, 44% of children ages 6-8 had
untreated dental caries (tooth decay) compared with 26% nationally.
“Building Smiles Together” aims to lessen these staggering
statistics by educating families about the negative effects of
improper dental care.
By combining free screenings, education and resources with
Walmart’s everyday low prices and broad assortment of oral care
products, this initiative will provide families much-needed access
to the education and everyday oral care necessities they need to
live better, healthier lives. The ‘Building Smiles Together’ tour
will be visiting more than 230 Walmart stores throughout the United
States this year.
“For the past 20 years, our Bright Smiles Bright Futures
program has been reaching millions of families annually with oral
health education,” says Dr. Marsha Butler, Colgate-Palmolive. “For
children between the ages of 5 and 17 in the U.S., tooth decay is
more common than asthma, more common than hay fever, and it poses a
significant threat to our children’s overall health and well-being.
This initiative with Walmart is an important component in helping
us to continue to reach children in need with dental screenings and
education to spread healthy smiles across the country.”
Colgate’s Bright Smiles Bright Futures and Walmart are kicking
off the program by launching www.BuildingSmilesTogether.com – an
interactive site where families can access oral health resources,
informational videos and engaging games to help encourage children
to care for themselves by practicing proper, healthy habits.
Additionally, Colgate and Walmart are furthering their
commitment to creating healthy smiles for children by offering a
free, trial-sized children’s toothpaste to all families who visit
www.BuildingSmilesTogether.com on June 27. Rules and restrictions
apply and are available online. For more information about
“Building Smiles Together” and its Walmart and van schedule, please
visit www.BuildingSmilesTogether.com.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company
tightly focused on Oral Care, Personal Care, Household Surface
Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its
quality products under such nationally recognized brand names as
Colgate®, Palmolive®, Mennen®, Ajax®, Irish Spring®, Softsoap®
Brand, Murphy® Oil Soap, and Ultra Brite® , as well as Hill's®
Science Diet® and Hill's® Prescription Diet® pet foods. For more
information about Colgate-Palmolive and its products, visit the
company’s web site at www.Colgate.com. To learn more about
Colgate's global oral health education program, Bright Smiles,
Bright Futures™, a successful initiative dedicated to providing
free dental screenings and oral health education to children in
need, please visit http://www.colgatebsbf.com.
About Wal-Mart Stores, Inc.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members
more than 200 million times per week at 9,029 retail units under 60
different banners in 15 countries. With fiscal year 2011 sales of
$419 billion, Walmart employs more than 2 million associates
worldwide. Walmart continues to be a leader in sustainability,
corporate philanthropy and employment opportunity. Additional
information about Walmart can be found by visiting
http://www.walmartstores.com. Online merchandise sales are
available at http://www.walmart.com and
http://www.samsclub.com.
1 The National Institute of Dental and Craniofacial Research: A
Plan to Eliminate Craniofacial, Oral, and Dental Health
Disparities, www.nidcr.nih.gov (February 2002).
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