Colgate:Shoppers In Emerging Markets Optimistic,Dour Elsewhere

Colgate-Palmolive Co. (CL) Chairman and Chief Executive Ian Cook says shoppers in emerging markets are "quite optimistic" but the mood in developed economies remains dour.

"There is no question when you go to these emerging markets you get a renewed optimism," Cook said Thursday at a Bernstein & Co. conference.

Emerging markets like Latin America, India and China have rebounded more quickly to the economic downturn than developed markets like Western Europe and the U.S. Cook said that consumers around the world were "shaken" during that time.

The current landscape requires companies to provide a good value equation to consumers. In some cases that involves having the product at an attractive price, even if it's in a smaller package, or providing a premium product like toothpaste for sensitive teeth, for which consumers are willing to pay more, Cook said.

Colgate shares closed Wednesday at $86.91 and were not trading premarket.

-By Paul Ziobro, Dow Jones Newswires; 212-416-2194; paul.ziobro@dowjones.com

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