Colgate-Palmolive Co. (CL) reported fourth-quarter earnings rose 27% as the consumer-goods maker benefited from higher prices, stronger margins and increased sales volume.

While pressure continues from competing lower-priced goods, Colgate has been perceived as holding up better since it focuses on inexpensive staples such as toothpaste and soap. The company has been focusing on building volume, which was up 3% in the quarter, through increased marketing and lowering some prices at its Hills pet food segment.

Colgate reported a profit of $631 million, or $1.21 a share, up from $497 million, or 94 cents a share, a year earlier. Revenue increased 12% to $4.08 billion. Excluding currency fluctuations, acquisitions and divestitures, sales rose 6.5%.

Analysts polled by Thomson Reuters most recently forecast earnings of $1.18 on revenue of $4.08 billion.

Gross margin climbed to 59.5% from 56% amid higher prices and cost cutting.

Sales were up across the company, except for its Hill's pet segment. It had a 1.5% drop amid a 8.5% decline in volume.

The consumer giant and others that expanded their Latin American businesses to offset slower U.S. growth are likely to take a hit from Venezuela's recent currency devaluation in the current quarter.

Chairman and Chief Executive Ian Cook said, "We are particularly pleased that our renewed focus on unit volume growth is indeed working" with global volume increasing sequentially in each of the past two quarters. Cook said higher margins allowed higher advertising spending to help drive growth. The company expects to keep its momentum this year despite the weak economy and Venezuela's currency devaluation, boding well for "another year of double-digit earnings" growth this year.

Shares closed Wednesday at $80.39 and didn't trade premarket.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

 
 
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