For March Madness fans who are glued to every moment of the 2012
NCAA Division I Men's Basketball Championship®, obsessed
with their brackets and with cheering on their teams to victory or
defeat, Coke Zero has the perfect solution for enjoying everything.
Starting Selection Sunday™ through the NCAA Men’s Final Four, the
Coke Zero Watch & Score game will reward fans with thousands of
prizes when they catch the live televised or live streamed
broadcast of the 2012 NCAA Division I Men's Basketball
tournament.
When fans tune into the 2012 NCAA Division I Men’s Basketball
Championship on TBS, CBS, TNT, truTV, and via March Madness Live,
they will be prompted to look for Coke Zero alerts and keywords
during the broadcasts to text in for a chance to instantly win
impressive prizes including trips to the 2012 NCAA Men’s Final Four
and the 2013 NCAA Men’s Final Four, roster spots at an Ultimate
Basketball Fantasy Camp with legendary college basketball head
coaches and home entertainment system makeovers.
“Coke Zero is rewarding fans with the unexpected and engaging
them in exciting ways through multiple screens and channels
throughout March Madness,” said Stuart Kronauge senior vice
president of marketing, Sparkling business, Coca-Cola North
America. “With highly interactive games and great prizing Coke Zero
will be everywhere the fans are-- from retail to dining to
broadcast and digital, giving fans multiple ways to enjoy more
madness.”
My Coke Rewards members have yet another chance to win by
playing the Coke Zero Bracket Game. Starting today, fans can gain
unique codes from Coke Zero products, specially-marked promotional
cups, and from playing the Watch & Score Instant Win Game to
enter through their My Coke Rewards account at
www.enjoymoremadness.com. With each code entry fans receive the
opportunity to pick a team that they believe will advance to the
next round in the NCAA Division I Men's Basketball Championship.
For each round, all of the fans who correctly pick a team that
advances to the next round in the NCAA Men’s Basketball
Championship tournament will be entered into a drawing with a
chance to win a variety of prizes that will be awarded during the
tournament such as 2012 and 2013 NCAA Men’s Final Four trips,
CAAShop online gift cards, an entertainment system makeover, music
downloads, and other prizes.
Coke Zero also is offering consumers in-store opportunities to
get in on the game. All point of sale materials will feature “Watch
& Score” messaging and will encourage fans to check out
www.enjoymoremadness.com.
Enjoying more madness with Coke Zero extends to the virtual
world too. Fans can score one of thousands of free subscriptions to
NCAA® March Madness® Live! by texting “0” plus their favorite NCAA
Division I basketball team to “2653”. At March Madness Live!, fans
can catch all the tournament action across multiple digital and
mobile screens and join in the water cooler conversation at the
Coke Zero NCAA March Madness Social Arena. New features this year
from the NCAA and Turner will be live across the entire March
Madness Live suite of products and, for the first time, fans can
grab key game moments and share them with friends and family from a
computer, participate in live tournament trivia games and express
their passion for favorite teams at a chant and cheer section. The
Coke Zero NCAA March Madness Social Arena will extend onto the
NCAA’s March Madness Facebook page - offering a complete video
gallery of all fan-grabbed moments, complete access to
special-aggregated Twitter feeds of all 68 teams, a
uniquely-visualized bracket view of the loudest fans, and more.
NCAA March Madness Live, formerly March Madness on Demand, is
accessible on iPad, iPhone and iPod Touch, and select Android
phones over Wi-fi and 3G/4G. Fans will be able to enjoy live
streaming video of every game of the 2012 NCAA Division I Men’s
Basketball Championship as they are televised by TBS, CBS, TNT and
truTV, starting with the NCAA Basketball Selection Show on Sunday,
March 11, and continuing through the Men’s Final Four® and National
Championship Game from New Orleans on March 31 and April 2.
During the 2012 NCAA Men’s Final Four, Coke Zero will kick off
the pre-game coverage on CBS with “Coke Zero Presents: The Big
Dance® in the Big Easy” pre-game show on Saturday, March 31 at 3
p.m. EST. The branded television show is expected to reach more
than a million viewers and will serve as the pre-game driver for
Final Four excitement. This year’s show will celebrate some of the
most memorable Final Four moments ever that occurred in New Orleans
throughout the history of March Madness.
NO PURCHASE NECESSARY TO ENTER OR WIN. All games open to legal
residents of the 50 U.S. (or D.C.), 13 years or older. For more
information including complete details and official rules for each
game (excluding the snap tag instant win game), visit
www.enjoymoremadness.com. For complete details and official rules
for the snap tag instant win game, visit
http://cocacola.promo.eprize.com/cokesnaptag/.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, the world's most valuable brand,
our Company's portfolio features 15 billion dollar brands including
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,
Minute Maid, Simply, Georgia and Del Valle. Globally, we are the
No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of more than 1.7 billion servings a day. With
an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system employees. For more
information, please visit www.thecoca-colacompany.com or follow us
on Twitter at twitter.com/CocaColaCo.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc.,
is an industry leader in televised and online sports programming,
airing championship level sporting events on TBS, TNT and truTV,
and managing some of the most popular sports sites on the Internet.
Turner Sports’ television line-up includes the NBA, Major League
Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR
and professional golf. The company’s digital portfolio includes
SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as
well as an accompanying collection of mobile websites and connected
device apps. Turner Sports and the NBA also jointly manage NBA
Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA
Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
About CBS Sports
CBS Sports, a year-round leader in television sports, broadcasts
a portfolio of events on the CBS Television Network, including the
NFL's American Football Conference; THE NFL TODAY; college
basketball, including the NCAA Division I Men's Basketball
Championship; golf, including The Masters(r) and PGA Championship;
college football, including the SEC ON CBS; the U.S. Open Tennis
Championships; CBS SPORTS SPECTACULAR, including track & field,
auto racing and gymnastics. In addition, the division directs CBS
Sports Network, a 24-hour national cable network; produces INSIDE
THE NFL for SHOWTIME; and partners with CBSSports.com in creating a
recognized leader among sports Internet destinations.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges
and universities committed to supporting academic and athletic
opportunities for more than 400,000 student-athletes at more than
1,000 member colleges and universities. Each year, more than 54,000
student-athletes compete in NCAA championships in Divisions I, II
and III sports. Visit www.ncaa.org and www.ncaa.com for more
details about the Association, its goals and members and corporate
partnerships that help support programs for student-athletes. The
NCAA is proud to have the following elite companies as official
Corporate Champions—AT&T, Capital One and Coca-Cola—and the
following elite companies as official Corporate Partners—Allstate,
Buick, Enterprise, Infiniti, LG, Lowe’s, Northwestern Mutual,
Reese’s (Hershey’s), Unilever, UPS and Wheat Thins (Kraft).
NCAA, Final Four, Selection Sunday, The Big Dance, Enjoy More
Madness and March Madness are licensed by or trademarks of the
National Collegiate Athletic Association.
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