Coca-Cola Helps Fans Score During NCAA® March Madness® with Sweepstakes and a Great Place to Watch the Games
March 15 2012 - 12:00PM
Business Wire
For fans looking to get in on the excitement of NCAA hoops in
March and score some great prizes -- Coca-Cola, The Official Fan
Refreshment of the NCAA, has a winning suggestion -- T.G.I.
Friday’s®. Coca-Cola is offering Friday’s guests a courtside-worthy
experience with the Coca-Cola “Snap, Score, Share” sweepstakes at
T.G.I. Friday’s that gives guests the chance-to-win a trip for two
to the 2013 NCAA® Men’s Final Four® in Atlanta.
Participating in the sweepstakes is as easy as a snap of a
camera. Beginning March 6, 2012 and ending April 2, 2012, Friday’s
guests simply ‘snap’ a picture of the special SnapTag on the
customized coasters they receive when they order their favorite
Coca-Cola beverage at Friday’s. Then, fans can either email or text
the picture to the short-code to instantly find out what prize they
have won. Everyone who participates in the sweepstakes will score
one of the great instant win prizes, including team themed
ringtones and wallpapers or $50 shopncaa.com digital gift codes. In
addition, fans are also entered into a sweepstakes to win gift
cards to T.G.I. Friday’s, a 47" LED TV or the grand prize trip for
two to the 2013 NCAA Men’s Final Four.
“We know that fans love to share their passion for their
favorite teams during March Madness,” said Sharon Byers, senior
vice president, sports and entertainment, Coca-Cola North America.
“The Coca-Cola Snap, Score, Share at T.G.I. Friday’s sweepstakes
gives them even more reason to cheer when they celebrate March
Madness at Friday’s. With every snap, fans will score a chance to
come away a big winner.”
Fans won’t want to miss a single minute of the tournament
starting March 11, 2012 through April 2, 2012. The go-to
destination for watching NCAA basketball will be Friday’s with
games featured on big screen TVs, great food and plenty of
refreshing Coca-Cola. Friday’s is also hosting select Fandemonium
parties with a game-like atmosphere, including Pop-A-Shot games,
halftime entertainment, basketball trivia and chances to score even
more great prizes.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, the world's most valuable brand,
our Company's portfolio features 15 billion dollar brands including
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,
Minute Maid, Simply, Georgia and Del Valle. Globally, we are the
No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of more than 1.7 billion servings a day. With
an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system employees. For more
information, please visit www.thecoca-colacompany.com or follow us
on Twitter at twitter.com/CocaColaCo.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges
and universities committed to supporting academic and athletic
opportunities for more than 400,000 student-athletes at more than
1,000 member colleges and universities. Each year, more than 54,000
student-athletes compete in NCAA championships in Divisions I, II
and III sports. Visit www.ncaa.org and www.ncaa.com for more
details about the Association, its goals and members and corporate
partnerships that help support programs for student-athletes. The
NCAA is proud to have the following elite companies as official
Corporate Champions—AT&T, Capital One and Coca-Cola—and the
following elite companies as official Corporate Partners—Buick,
Enterprise, Infiniti, LG, Lowe’s, Northwestern Mutual, Reese’s
(Hershey’s), Unilever, UPS and Wheat Thins (Kraft).
NCAA and Final Four are trademarks of the National Collegiate
Athletic Association.
About T.G.I. Friday’s
T.G.I. Friday's offers a unique, casual experience delivering on
its brand promise of "In Here it's ALWAYS Friday" melding authentic
and imaginative American food, exciting and innovative drinks and a
one of a kind service experience to provide liberation from the
everyday -- turning any day into a FRIDAY! It is also famous for
its knowledgeable and charismatic bartenders, nearly 8,000 of whom
compete annually for the title of the "Greatest T.G.I. Friday's
Bartender in the World." As the original casual dining restaurant,
Friday's delights guests in more than 900 restaurants across more
than 60 countries around the globe. For more information, visit
www.fridays.com.
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