BGS B and G Foods Inc

Family favorite Cream of Wheat has partnered with an all-star line-up of chefs to launch Cream of Wheat Goes Gourmet, a charitable initiative leveraging the product’s rich history and exciting versatility. The program aims to drive awareness of the country’s need for wholesome ingredients and to give Cream of Wheat fans everywhere a unique and accessible culinary experience.

Earlier this year the brand launched a national search inviting top chefs to develop recipes featuring Cream of Wheat as a key ingredient. Eight notable chefs tapped into their favorite memories of Cream of Wheat and merged it with their distinctive styles to create unique side dishes, desserts or main course recipes. Each recipe and accompanying photo can be easily downloaded from the Goes Gourmet tab on Cream of Wheat Facebook page and replicated in kitchens across America. In addition to making a monetary donation in each chef’s name, the brand will donate one box of Cream of Wheat to a national hunger relief charity, up to 5,000 boxes in total, for every recipe downloaded.

Participating chefs and their recipes include:

• Antonia Lofaso of Bravo’s “Top Chef” fame, created Crispy Catfish Fritters with Red Hot Cilantro Aioli
• Arturo McLeod of Benjamin Steak House in New York, created Cinnamon Swirl Nut Cake
• Claudine Pepin, noted chef and author of “Jacques Pepin’s Kitchen: Encore with Claudine,” created “French-Style” Cream of Wheat with Mushrooms and Leeks
• Donatella Arpaia of Donatella, DBar and Iron Chef America, created Upside Down Apple Cake
• Jet Tila of Wazuzu in Las Vegas created Crispy Thai Salmon with Green Apple Slaw
• Josh Wahler of Fox’s “Hell’s Kitchen” and Symcha’s in South Beach, created Pan Seared Chardonnay & Thyme Marinated Florida Black Grouper with White Truffle Scented Cream of Wheat and Citrus Grilled Asparagus
• Michael Ferraro of Delicatessen and macbar in New York, created Cream of Wheat Crusted Tuna with Charred Corn Cream of Wheat Sauce and Marinated Tomatoes
• Sara Moulton, noted chef and star of “Sara’s Weeknight Meals,” created Warm Creamy Mocha Pudding

“Cream of Wheat is a long-time American breakfast staple, and with this program we hope to expand the way consumers think about and use the product,” said Jordan Greenberg, VP of marketing for B&G Foods. “By partnering with these acclaimed chefs to create Cream of Wheat Goes Gourmet, our goal is to help fans discover the versatility of their favorite childhood product and encourage them to continue the tradition of using Cream of Wheat in family meals, in new and different ways.”

The Cream of Wheat Facebook page is also home to chef bios, headshots, recipe images, preparation tips, updates on the program and more. For additional information about Cream of Wheat Goes Gourmet, participating chefs and to download your favorite recipe, please visit www.Facebook.com/CreamofWheat. Available at grocery stores nationwide, Cream of Wheat is, and has always been, a simple and delicious meal-time choice. To learn more about Cream of Wheat please visit www.creamofwheat.com.

About Cream of Wheat

Introduced in 1893, Cream of Wheat is among the leading, and one of the most trusted and widely recognized, brands of hot cereals sold in the United States. Cream of Wheat is available in original, 10-minute, 2 ½ minute and one-minute versions, and also in instant packets of original and other flavors, including cinnamon swirl and maple brown sugar. Since acquiring Cream of Wheat in 2007, B&G Foods has introduced a whole grain version of original 2 ½ minute Cream of Wheat, which provides consumers with a good source of fiber. In 2009, B&G Foods introduced a “Healthy Grain” version of instant Cream of Wheat, which provides consumers with an excellent source of fiber and a good source of protein. During 2010, pursuant to a licensing agreement, B&G Foods introduced Cream of Wheat Cinnabon®. Cream of Wheat and Cream of Rice, a rice-based hot cereal, are distributed nationally and in various retail and food service channels.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Trappey’s, Underwood, Vermont Maid and Wright’s.

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