TechTarget Announces TechTarget Engage Product Platform – the Next Evolution of Online Advertising and Engagement
June 16 2011 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
unveils a new collection of rich media solutions that unlocks new
ways for B2B marketers to engage with IT users and accelerate their
movement through the technology buying cycle. The TechTarget
Engage™ portfolio includes both demand- and brand-focused offerings
that accelerate IT user interaction with key marketer content
assets, such as white papers, videos and webcasts. The TechTarget
Engage solutions also provide opportunities for the integration of
key social streams and communities.
TechTarget Engage solutions go beyond simply getting users to
“click”; they offer marketers unique ways to build meaningful,
earned impact for their brands and solutions. These new interactive
experiences encourage deep user engagement with branded content in
a highly targeted environment, resulting in an increased volume of
meaningful actions and greater dwell time from users. In initial
advertiser campaigns, TechTarget Engage solutions produced open
rates at 4 times the industry standards and over 5 times the
interaction rate.
The TechTarget Engage platform includes a demand-focused
solution called Demand Engage™, as well as a brand-focused Engage
solution. TechTarget’s Demand Engage is a completely new way for
marketers to extend the value of their white papers, case studies
and product collateral. Demand Engage units can be embedded into
any existing PDF-based content. Once users have opened the
document, they have immediate access to a set of related content,
including videos, white papers, trial software, downloads, social
media streams and more. Marketers receive in-depth reporting on how
the Demand Engage units accelerate user interaction with their
content. In initial Demand Engage campaigns, 45-60% of users
interacted with downstream content, averaging 2.6 additional
downloads and a total dwell time of nearly 3 minutes.
“One of the frustrations we hear from users is that white papers
often don’t include clear next steps or a definitive call to
action,” said Jeff Ramminger, SVP of Products for TechTarget. “With
our new Demand Engage solutions, marketers can easily supply users
with downstream content and clear direction on how to take the next
steps. It’s a unique form of user self-nurturing that happens in
real time.”
TechTarget is also releasing today new versions of its
TechTarget Engage brand solutions for marketers interested in
enhancing their brand advertising programs. These expandable, rich
media-based banner units offer advertisers a variety of ways to
more deeply immerse users with their brand messages and content.
Marketers can select from several targeted brand units
including:
- The Quiz unit – An intelligent unit
that presents the user with a quiz to assess their needs and/or
knowledge and then, based on their answers, recommends advertiser
content aligned to the user’s buying stage and interests.
- The Video unit – An interactive
video-driven unit that captivates users and offers deep engagement
with the presenter’s content.
- The Socializer unit – A dynamic unit
that enables display and engagement with social feeds and content,
including two-way social conversations among users, or between
users and marketers.
- The Combo unit – This multi-layered
unit offers users any combination of up to three TechTarget Engage
formats in one unit, allowing them to participate in social
discussions, view videos and download content in one unit, all in
real time.
TechTarget Engage solutions are available immediately. For
solution and pricing information, contact
custommedia@techtarget.com.
About TechTarget
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a
leading global technology media company with more than 100
technology-specific websites, 9 million registered members, and
more than 10 years of groundbreaking accomplishments. Our extensive
editorial and vendor-sponsored content fulfills the needs of tech
pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of
technology marketers targeting qualified technology audiences.
Outside of North America, TechTarget® runs 23 websites and has
offices in London, Mumbai and Beijing.
(C) 2011 TechTarget, Inc. All rights reserved. TechTarget, and
the TechTarget logo are registered trademarks of TechTarget.
TechTarget Engage, Demand Engage are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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