SHOO Steven Madden Ltd

NEW YORK, Aug. 5 /PRNewswire/ -- Kimora Lee Simmons' KLSI and Phat Fashions, a Kellwood Company, today announced that they have entered into a new exclusive licensing agreement with Steven Madden, Ltd. (NASDAQ:SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, for the design, manufacturing, marketing and distribution of a collection of footwear and accessories for the Fabulosity brand. Under the creative direction of Kimora Lee Simmons, the collection will consist of young women's footwear, handbags, belts, small leather goods, and cosmetic bags. The collection will be distributed exclusively to JC Penney retail stores beginning in early 2009. "I'm thrilled to work with an industry leader such as Steven Madden, Ltd., to enhance the Fabulosity brand offerings. Their expertise in footwear and accessories, combined with our passion for bringing a lifestyle of confidence, beauty and fashion sense to young women, will undoubtedly produce some incredible products," states Kimora Lee Simmons. Adds Bernt Ullman, President of Phat Fashions, "This exclusive agreement provides an outstanding opportunity to partner with Steven Madden, Ltd. in expanding the Fabulosity line offering teens and young women fashion forward merchandise at affordable prices." "We are extremely pleased to add Fabulosity to our growing portfolio of footwear and accessories brands," said Edward Rosenfeld, Interim Chief Executive Officer of Steven Madden, Ltd. "It is gratifying to have creators of brands such as Fabulosity look to Steven Madden Ltd. to produce footwear and accessories as they expand their lines. This urban lifestyle brand expands our footwear and accessories offerings for teens and young women while further enhancing the Company's market reach. Importantly, this partnership will also solidify our position in JC Penney, one of the country's leading retailers." Kimora Lee Simmons is president of Baby Phat and creative director of Phat Fashions' Baby Phat, Phat Farm, and KLS Collection brands. Phat Fashions is a division of Kellwood Company. Over the years, Kimora has inspired a new generation of consumers with her glamorous, sexy, over-the-top style. Her influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. Kimora is the only multiethnic woman to have a successful fashion and media branded empire. Quintessentially, she is the new establishment. As the instrumental force behind the brands' creative designs, ad campaign strategies and marketing concepts, Kimora has taken her astute business acumen and passion for her work to spearhead numerous brand extension ventures with companies including E! & Style Networks, Harper Collins, Mattel, Motorola, Lancaster and Market America which include books, dolls, bedding, home products, candles, fragrance, cosmetics, skincare, jewelry and the top rated television series Kimora: Life in the Fab Lane. About Kellwood Kellwood is a $1 billion leading women's apparel marketer. Specializing in branded products, the Company markets to all channels of distribution with products and brands tailored to each specific channel including Baby Phat(R), Phat Farm(R), Vince(R), Sag Harbor(R), Briggs New York(R), My Michelle(R), Jolt(R) and Hollywould(R), as well as licensed brands XOXO(R) and David Meister(R). Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies. About Steven Madden, Ltd. Steven Madden, Ltd. designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through company-owned retail stores, department stores, apparel and footwear specialty stores, and online at http://www.stevemadden.com/. The Company has several licensees for its brands, including for outerwear, cold weather accessories, eyewear, and hosiery and owns and operates 99 retail stores, including its online store. Through its wholly-owned subsidiary, Daniel M. Friedman & Associates, the Company is the licensee for handbags and belts for Betsey Johnson, Daisy Fuentes, and Tracy Reese. Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain and forward-looking. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. Contact: Kellwood Company Erin Haggerty 212-329-8059 FD 212-850-5600 Investors: Cara O'Brien/Leigh Parrish Media: Diane Zappas DATASOURCE: Kellwood Company CONTACT: Erin Haggerty of Kellwood Company, +1-212-329-8059, ; or Investors, Cara O'Brien or Leigh Parrish, or media, Diane Zappas, all of FD, +1-212-850-5600 Web site: http://www.kellwood.com/ http://www.stevemadden.com/

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