Sinclair Selects AWS as its Preferred Cloud Provider
April 10 2023 - 9:00AM
Business Wire
Will Use AWS to Create a Centralized
Platform, Transforming and Streamlining Technology and Media
Operations
Sinclair Broadcast Group (NASDAQ: SBGI) a diversified media
company and a leading provider of local news and sports, today
announced it has selected Amazon Web Services, Inc. (AWS) as the
company’s preferred cloud provider.
“The multi-year collaboration is an important step to improve
Sinclair’s future operations by migrating its existing media and
playout operations to AWS’s Cloud,” said Del Parks, President of
Technology for Sinclair. “The move to AWS is essential to
accelerate Sinclair’s ability to take advantage of the new business
opportunities that ATSC 3.0 provides and improve the television
viewing experience for the consumer.”
The AWS Cloud will help power the company’s efforts to create
more compelling, multi-platform local news and sports content that
can be distributed across fixed and mobile devices, as well as more
interactive experiences for communities and fans. Sinclair’s
migration to the cloud will also help enable enhanced tools to be
integrated across the company’s networks for advertisers and
partners.
Commenting on the collaboration, Brian Bark, Sinclair’s EVP and
Chief Information Officer said, “We are welcoming and embracing a
new era of technology flexibility, providing Sinclair with the
platform agility to strengthen our existing business models and
adopt new ones, while effectively optimizing costs.”
Sinclair plans to leverage AWS Media Services, such as AWS
Elemental MediaConnect, to develop centralized, dynamic and
scalable media operations for 200+ channels, including converged
media storage and optimized media workflows with relevant metadata.
The company also will use the compute, storage, databases, and
other services and solutions from AWS and AWS Partners to create
secure, streamlined, and resilient linear channel assembly and
playout from the cloud.
Mike Kralec, Sinclair’s SVP and Chief Technology Officer, added,
“This collaboration with AWS enables Sinclair to execute our vision
for business transformation through optimized media and content
operations. While this first step focuses on the core capabilities
of our cloud media workflows and linear channel assembly, we expect
this commitment to cloud to be our foundation for additional
advancements and transformation in the future, especially as it
relates to our implementation of ATSC 3.0 services.”
“Sinclair’s networks continue to inform and entertain millions
of households in communities across the United States, and AWS is
excited to be part of their digital transformation journey,” said
Marc Aldrich, General Manager of Media & Entertainment at AWS.
“Using the cloud to centralize and eliminate duplicate processes,
AWS will work alongside Sinclair to help them reduce operational
costs and grow their digital offerings, such as digital
sub-channels, at scale.”
About Sinclair
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets affiliated with all the major broadcast
networks; owns Tennis Channel and multicast networks Comet, CHARGE!
and TBD; and owns and provides services to 21 regional sports
network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and the nation’s largest streaming aggregator of
local news content, NewsON. The Company regularly uses its website
as a key source of Company information which can be accessed at
www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20230410005202/en/
Sinclair: Jessica Bellucci, Jbellucci-c@sbgtv.com
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