E-LOAN and RE/MAX Regional Services Announce Strategic Alliance
January 17 2006 - 7:26AM
PR Newswire (US)
E-LOAN and RE/MAX Regional Services Team up to Serve the 56% of
Homebuyers Who Are Making the Internet Their First Stop in the Home
Buying Process PLEASANTON, Calif., Jan. 17 /PRNewswire-FirstCall/
-- E-LOAN(R), an online consumer direct lender, and Mortgage
Initiatives Inc., a division of RE/MAX Regional Services (which
serves RE/MAX of Georgia, Kentucky, Tennessee and Southern Ohio)
today announced a strategic alliance designed to serve the 56
percent* of homebuyers who are making the Internet their first stop
in the home buying process. "As we looked to enhance our website
and educational offering by partnering with an online home loan
provider, E-LOAN quickly emerged as the clear and best choice."
said Darko Kapelina, Manager of Operations at RE/MAX Regional
Services in Alpharetta, Georgia. "E-LOAN's continued focus on
making the home loan purchase transaction as fast and easy as
possible perfectly complements RE/MAX's commitment to leveraging
training and technology to provide our team access to the best
tools and partners available to help them meet the needs of their
clients." "As the growth in the number of consumers who turn to the
Internet to shop for homes and home loan financing continues to
expand, E-LOAN is thrilled to partner with RE/MAX Regional Services
-- a true innovator and leader in buying and selling homes
nationwide," said Mark Lefanowicz, President of E-LOAN. "We're
confident that by working together we can achieve our common goal
of using technology to make the home buying experience faster,
easier and more predictable for consumers and RE/MAX sales
associates." As part of the alliance, the homepages of the RE/MAX
Regional Services websites for Georgia, Kentucky, Southern Ohio and
Tennessee prominently display an E-LOAN(R) link to direct consumers
to the E-LOAN(R) pre- qualification and pre-approval center. From
there, consumers can shop for home mortgage rates, submit an
application and get an online approval decision all within minutes.
Once they're pre-qualified or pre-approved, sales associates and
their clients are empowered to be taken seriously by prospective
sellers. After their offer has been accepted on a house or condo,
sales associates and their clients can depend on E-LOAN's on-time
closing guarantee and the personal attention provided by
experienced loan consultants dedicated to RE/MAX Regional Services
seven days a week. *California Association of Realtors -- Internet
vs. Traditional Buyer 2004 About E-LOAN(R) E-LOAN is an online
consumer direct lender dedicated to providing borrowers with a
simple, easy and open way to obtain mortgage, auto loans, and home
equity loans. Since its launch in 1997, E-LOAN has drawn upon its
pro consumer values to improve the lending experience in
revolutionary ways. By eliminating the traditional incentive
structure to charge consumers higher rates, giving consumers free
access to credit scores and eliminating lender fees, E-LOAN is
providing a uniquely open, fair and honest loan process. Protecting
consumers' financial privacy is also a paramount concern, leading
E-LOAN to implement industry leading privacy practices and advocate
strong consumer financial privacy protection laws. Consumers have
recognized E-LOAN for its trustworthiness and respect for
customers. Two independent studies conducted by TRUSTe and The
Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted
Companies for Privacy in America. In another independent study
conducted by The Customer Respect Group, E-LOAN received the
overall highest rating in the Online Customer Respect Study of
North America's largest financial services firms. E-LOAN has
originated and sold over $27 billion in consumer loans. E-LOAN is a
wholly-owned subsidiary of Popular Financial Holdings, Inc., in
turn a wholly-owned subsidiary of Popular, Inc., a full service
financial services provider with operations in Puerto Rico, the
United States, the Caribbean and Latin America. To find out more
about E-LOAN and its products and services, logon to
http://www.eloan.com/ or call 1-888-E-LOAN-22. DATASOURCE: E-LOAN
CONTACT: Laurie Azzano, Cosmo Public Relations for E-LOAN,
+1-415-786-3317, , or Keith Bratz, Vice President, Corporate
Communications for E-LOAN, Popular Financial Holdings, Inc.,
+1-856-396-3762, Web site: http://www.eloan.com/
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