Mobile Visual Processing Solutions Coupled
with Dedicated Game Tuning Services Take Mobile Gaming Experience
to a Brand-New Level
SHANGHAI, July 31,
2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW),
a leading provider of innovative visual processing solutions, today
announced the official launch of its new IRX gaming experience
brand. As a brand targeted at smartphone users, IRX is grounded on
Pixelworks' mobile visual processing solutions and coupled with
in-depth game tuning services. This combination leverages
Pixelworks' expertise to achieve ultra-smooth gaming experience and
the highest picture quality for different types of games on mobile
devices. In addition, it exercises effective control of power
consumption, latency and other performance variables to ensure
stable and long-lasting gaming with optimal visual performance,
providing end users with unparalleled mobile gaming
experiences.
The IRX gaming experience is enabled by a portfolio of
technology advantages and product application experiences based on
the Company's innovative distributed rendering architecture. More
specifically, Pixelworks' ultra-low latency
MotionEngine® technology, low power super-resolution
technology, AI Always-on HDR and other technologies bring optimized
rendering capabilities to smartphones that exceed what can be
achieved by a traditional chipset. Together with Pixelworks'
profound tuning experience for different games on various mobile
devices the result is a meaningfully enriched visual experience for
smartphone users, which is the core foundation for the IRX gaming
experience.
The IRX gaming experience brand will be supported by a
certification program for mobile devices that incorporates
Pixelworks visual processors. The certification program will be
backed by a suite of visual quality evaluation systems agreed upon
with smartphone manufacturers to ensure that Pixelworks powered
smartphones provide the most outstanding gaming performance and
utmost visual quality for consumers.
The IRX branded certification program is comprised of both
device certification and game tuning services. Pixelworks will
optimize the rendering capabilities and display quality of top
games on mobile devices based on its visual processors'
capabilities as well as the devices' performance characteristics.
Smartphones that meet the technical requirements as well as
Pixelworks' visual processing standards will be granted the IRX
branded certification, and games that meet Pixelworks' visual
quality requirements will be included in the IRX-supported game
list. To date, there are 20 top games being enlisted on the
IRX-supported game list, which can be found on Pixelworks' official
IRX gaming experience website. Furthermore, Pixelworks plans
to establish expanded communication channels with consumers to help
further educate end users on the benefits of the IRX gaming
experience.
"IRX is a gaming experience brand from Pixelworks targeted
directly towards mobile device users." said Ting Xiong, President
of Pixelworks China. "Pixelworks would like to empower smartphone
manufacturers to break the ceiling of mobile gaming experience from
content optimization to performance enhancement with its innovative
rendering technologies and years of game tuning and optimization
experience. Additionally, we are also aiming to develop and promote
consumer awareness around how to better evaluate visual display
quality and the mobile gaming experience, enabling them to make
smarter choices when purchasing a smartphone. By utilizing
professional technologies and services to build more links across
both products and users, we hope to drive mutual growth through
in-depth interactions while bringing display performance and the
mobile gaming experience to a brand-new level."
About Pixelworks
Pixelworks provides industry-leading content creation, video
delivery and display processing solutions and technology that
enable highly authentic viewing experiences with superior visual
quality, across all screens – from cinema to smartphone and beyond.
The Company has more than 20 years of history delivering image
processing innovation to leading providers of consumer electronics,
professional displays and video streaming services.
For more information, please visit the company's web site
at www.pixelworks.com.
Note: Pixelworks, MotionEngine and the Pixelworks logo are
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.