Pixelworks Announces TrueCut® Video Platform for Cinematic Motion and HDR
April 08 2019 - 5:00PM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
visual processing solutions, today announced TrueCut®, a powerful
new cinematic video platform. TrueCut’s creative tools extend the
boundaries for content creation, enabling filmmakers and content
providers to take full advantage of today’s incredible cinema,
home-entertainment and mobile displays, while TrueCut’s playback
solutions ensure a consistent cinematic appearance across different
devices, that is faithful to the original artistic intent.
TrueCut creative tools offer:
- A single, optimized workflow supporting high dynamic range and
high frame-rate motion
- SDR to HDR remastering that delivers all the benefits of high
dynamic range, including more color and detail while preserving the
original artistic intent
- Judder controls, allowing for faster camera movement and higher
dynamic-range color grading without undesirable strobing and judder
effects
- Fine virtual shutter control, expanding the range of available
motion clarity - from crisp and staccato to blurred, as
desired
- Broader choices for motion, from a 24fps (frames per second)
film feel, to smooth high frame-rate video
Pixelworks’ TrueCut playback solutions ensure
the faithful presentation of artistic intent on certified cinema,
mobile and home-entertainment displays. When combined with the
color calibration and HDR tone mapping of Iris enabled mobile
devices, TrueCut provides the most accurate, cinematic viewing
experience on smartphones. The creative tools can be used to
deliver DCPs (Digital Cinema Packages) for theatrical
presentations, as well as a TrueCut format for streaming to mobile
and home-entertainment devices.
Development backgroundThe
technology underpinning the TrueCut platform leverages Pixelworks’
20 years of leadership in video processing together with an
enhanced understanding of how the human eyes see motion pictures.
The Company has packaged this unique knowhow in the form of
advanced algorithms, which are embedded into both the TrueCut tools
and playback solutions.
Additionally, as part of the development
process, Pixelworks collected a new visual dataset for motion and
HDR that goes beyond anything previously available. From this
dataset, the Company created a motion picture appearance model that
predicts how video will look on a characterized display in a given
environment. This model, together with proprietary video processing
algorithms, creative tools and playback solutions were combined to
build the “TrueCut” platform.
AvailabilityTrueCut’s HDR
remastering solutions are available for licensing today, as are
multiple mobile playback options. In addition, new mobile
devices enabled with Pixelworks’ Iris visual processors are
expected to be announced as TrueCut certified in the coming
months.
The creative tools for motion grading of
theatrical titles are selectively available for licensing today,
and will be released more broadly in the third quarter.
Additional announcements for mobile, cinema and
home-entertainment playback solutions are anticipated over the next
few months.
About PixelworksPixelworks
creates, develops and markets high-efficiency visual display
processing and advanced video delivery solutions for the highest
quality display and streaming applications. The Company has a
20-year history of delivering image processing innovation to
providers of leading-edge consumer electronics and professional
displays, as well as video delivery and streaming solutions. The
Company is headquartered in San Jose, CA. For more information,
please visit the Company’s web site at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and
TrueCut are registered trademarks of Pixelworks, Inc. All other
trademarks are the property of their respective owners.
Investor Contact:Brett L
PerryShelton GroupP: 214-272-0070E: bperry@sheltongroup.com
Media Contact:Peter
CarsonPixelworks, Inc.E: comms@pixelworks.com
Company Contact:E:
info@pixelworks.com
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