NEW YORK, Oct. 18, 2021 /PRNewswire/ -- Peloton
(NASDAQ:PTON), the world's leading interactive fitness platform and
Beyoncé, the most-nominated female artist in GRAMMY® history,
announced today the newest installment of the Peloton x Beyoncé
Artist Series launching October
19th, Peloton's most extensive Artist Series
to-date. The Peloton x Beyoncé Artist Series will offer 72 hours of
powerful content, 17 classes over a three-day period with content
streamed globally from Peloton Studios New York and the new Peloton
Studios London. The Peloton Artist Series is one of the brand's
most anticipated events, with interest going far beyond Peloton's
over 5.9 million members across the globe.
The newest chapter of the iconic Peloton x Beyoncé Artist
Series explores the relationship between our inner and outer power,
how we harness motivation and source our strength with inspiration
from the world around us, and from within. Members will be
motivated to expand their minds and challenge their bodies to the
iconic Beyoncé tracks that make their inner power shine. With her
trademark strength and intention, Beyoncé emboldens the Peloton
community and beyond to find their own purpose from the world
around them, come together in the spirit of inclusivity and step
into their individual definition of power.
To complement the live programming, daily on-demand classes will
allow members to curate a well-rounded Peloton x Beyoncé experience
at their own pace and convenience across nine modalities including
Cycling, Tread, Tread Bootcamp and off-equipment offerings such as
Strength, Barre, Stretching, and an Outdoor Run and Walk -- making
the series accessible for anyone with no hardware necessary. This
powerful lineup will include classes in three languages, English,
German and Spanish, a first for Peloton. The global event kicks off
with a Two-for-One Ride live from
the new Peloton Studios London. Every Peloton x Beyoncé Artist
Series class can be accessed on the Peloton App which new Members
can try for a free 30-day trial period.
Additionally, Beyoncé and Peloton will expand their social
impact partnership by providing the fitness facilities of 10
Historically Black Colleges and Universities (HBCUs) with Peloton
Bikes this fall. This initiative builds on Peloton and Beyoncé's
shared commitment to provide access to best-in-class fitness,
inspiring this generation of HBCU students to source their power,
physically and mentally, through movement. Thousands of students
redeemed gifted Peloton digital memberships at the onset of the
partnership, ensuring students can enjoy Peloton's library of
content on-and off-equipment. Partner schools include: Bennett College, Clark Atlanta
University, Grambling State
University, Hampton University,
Howard University, Morehouse College, Morehouse
School of Medicine, Spelman
College, Texas Southern
University and Wilberforce
University. Peloton will continue to pursue long-term
recruiting partnerships across the internship, undergraduate and
graduate levels while also shining a light on HBCU students.
"The Beyoncé Artist Series allows you to mentally draw deeply
from internal and external places of power and this is the
soundtrack that will transport you," said Peloton's Head of Music
Gwen Bethel Riley. "We are honored to have designed a new series of
classes that elevate movement and music on the Peloton platform.
This empowering message will motivate our community to show up for
each other and for themselves."
For more information and to see class schedule updates
visit:https://blog.onepeloton.com/beyonce-collaboration/.
About Peloton
Peloton is the leading interactive
fitness platform in the world with a loyal community of more than
5.9 million Members. The company pioneered connected,
technology-enabled fitness, and the streaming of immersive,
instructor-led boutique classes for its Members anytime, anywhere.
Peloton makes fitness entertaining, approachable, effective, and
convenient, while fostering social connections that encourage its
Members to be the best versions of themselves. An innovator at the
nexus of fitness, technology, and media, Peloton has reinvented the
fitness industry by developing a first-of-its-kind subscription
platform that seamlessly combines the best equipment, proprietary
networked software, and world-class streaming digital fitness and
wellness content, creating a product that its Members love. The
brand's immersive content is accessible through the Peloton Bike,
Peloton Tread, Peloton Bike+ and Peloton App, which allows access
to a full slate of fitness classes across disciplines, on any iOS
or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and
Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of
retail showrooms across the US, UK, Canada, Germany and Australia. For more information,
visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is
a film and production company, record label and management firm
founded by entertainer and entrepreneur, Beyoncé in 2010. With
offices in Los Angeles and
New York City, the company houses
departments in music, film, video, live performances and concert
production, management, business development, marketing, digital,
creative, philanthropy, and publicity. Under its original name,
Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé
starred and co-produced. The company has also released the films
Obsessed (2009), with Beyoncé as star and executive producer, the
winner of the Peabody Award for Entertainment, Lemonade (2017), the
Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which
documents Beyoncé's history-making performance at the Coachella
Valley Music & Arts Festival in 2018, and the Emmy®-winning
Black Is King (2020). Parkwood Entertainment produced The Mrs.
Carter Show World Tour (2013-2014), The Formation World Tour
(2016), and the aforementioned "Homecoming" performances at
Coachella (2018) and co-produced
the ON THE RUN Tour (2014) and ON THE RUN II (2018).
Media Contact: press@onepeloton.com
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SOURCE Peloton