Pennsylvania WIC Approves Lifeway Kefir on UPC Register
October 04 2018 - 2:01PM
Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of
kefir cultured dairy products announced today that three of the
company’s kefir offerings are now approved on the UPC register
within the Pennsylvania Special Supplemental Nutrition Program for
Women, Infants and Children (WIC). Three kefir options are now
available to participants: 32oz bottles of original plain kefir,
lowfat plain and nonfat plain.
The Pennsylvania WIC program provides nutrition services for
pregnant women and mothers with a goal of improving the overall
health of participants and their families. Food recommendations are
tailored for recipients to meet their specific dietary needs.
Products on the list, including kefir, have all been approved by
the United States Department of Agriculture as options that best
fit nutrition requirements for this demographic. USDA recently
clarified their guidance on the inclusion of kefir – a
high-protein, fermented dairy beverage – to make it clear that
kefir is one of the category of cultured milk products that state
WIC agencies can approve for their participants and families.
Kefir provides a source of calcium, vitamin D and protein – all
important and necessary vitamins and nutrients that help support
healthy pregnant and post-partum mothers. Participants who have
lactose sensitivity might find Lifeway Kefir, which is up to 99%
lactose-free, an excellent option when considering dairy products
with key nutrients critical to health both pre- and
post-partum.
“The decision by The Pennsylvania WIC program to include these
Lifeway Kefir products on the approved UPC register is an amazing
step forward in our mission to increase access to nutritious,
probiotic products,” said Lifeway Foods CEO Julie Smolyansky. “We
firmly believe that microbiome support is a vital issue, and
everyone should be empowered to make choices that positively impact
their health and wellbeing.”
Gaining WIC approval in Pennsylvania is part of Lifeway Foods’
broader initiative to increase the accessibility of healthy,
microbiome-supporting products across all fifty states.
About Lifeway Foods, Inc. Lifeway Foods, Inc.
(LWAY), which has been named one of Forbes’ Best Small Companies,
is America’s leading supplier of the probiotic fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces frozen kefir, specialty cheeses and a ProBugs
line for kids. Lifeway’s tart and tangy cultured dairy products are
sold across the United States, Canada, Latin America and the United
Kingdom. Learn how Lifeway is good for more than just you at
Lifewaykefir.com.
Find Lifeway Foods on Facebook:
http://facebook.com/lifewaykefirFollow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefir Watch clips on YouTube:
http://youtube.com/user/lifewaykefir
For more information, visit http://lifewaykefir.com/
Company Contact: Derek
Miller847-967-1010DerekM@Lifeway.net
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/4904e6e2-8bd2-471f-8ab7-a5cd431d1960
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