BEIJING, April 7, 2023 /PRNewswire/ -- During French
President Emmanuel Macron's official
state visit to China this week,
JD.com proudly announced its "France E-commerce Week" promotion
beginning April 6. The week-long
celebration will showcase and offer discounts on high-quality
French products.
JD.com has emerged as a crucial channel for French brands and
merchants to succeed in China.
With a rapidly increasing number of nationwide consumers relying on
JD.com for their shopping needs, the platform has become a go-to
destination for launching top brands. JD.com was the first
e-commerce company to partner with LVMH to bring ten top fashion
brands to its platform, including Louis
Vuitton, DIOR, and more. In 2022, fashion giants
including Maison Margiela, Roger
Vivier, and Longchamp all launched their flagship stores on
JD.com, cementing the platform's status as a trusted partner for
French luxury brands.
JD.com has been tremendously successful in promoting French
products in China, solidifying its
position as the largest online retail channel for French brands
such as Hennessey and Remy
Martin. The company's national pavilion of France, a country-themed online flagship
store, recorded a year-on-year growth of 100% in sales in 2022, and
sales of French brands on JD's cross-border platform, JD Worldwide,
also experienced fast growth, such as René Furterer saw 200%
year-on-year growth in the first quarter of 2023. In March, sales
of French wine increased 230% year-on-year. JD.com sources wine
from all 61 of the Bordeaux
chateaux included in the 1855 Bordeaux Classification for red wine
producers.
JD.com's unparalleled e-commerce expertise, quick enrollment
approach for overseas merchants, supply chain and logistics
capabilities, and its nearly 600 million consumers provide the
foundation necessary for more French brands to succeed in
China. JD.com looks forward to
continuing to work with French brands and merchants to bring
high-quality products to Chinese consumers.
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