ROTTERDAM, Netherlands,
Dec. 8, 2022 /PRNewswire/
-- JD.com's B2C omni-channel retail brand in Europe, Ochama, announced that it has launched
another 26 pick-up points in Germany, Belgium, France and the
Netherlands in the past two weeks, making the retailer's
pick-up point network reaching to 120+ locations in above
countries. Thanks to the newly added points, customers in
Germany and Belgium are now able to enjoy fresh and frozen
foods offered by Ochama just like customers in the Netherlands, where Ochama was born.
By expanding pick-up points, more consumers are able to enjoy an
even simpler and easier shopping experience at Ochama. "Leveraging
JD.com's automated warehousing and global supply chain sourcing
ability, Ochama can offer quality products with competitive prices
across a full range of categories," said Lei Ling, an executive at
Ochama. "Pick-up points raise the fulfillment efficiency to as fast
as the next day, and enable customers to get the things they need
when they need them the most, avoiding the additional work to plan
ahead or stay at home waiting for delivery."
Since May, Ochama has been scaling up its business in
Europe through collaboration with
third party offline channels, including opening pick-up points in
Blokker stores, a leading Dutch non-food retailer. Partnered stores
can earn commission income via fulfilling pick-up orders, and
access additional traffic directed from the Ochama webshop and
app.
In late November, Ochama joined hands with local SMEs and
launched two upgraded co-branded pick-up points in Delft and
Rotterdam in the Netherlands, providing both branding and
decoration support, and hardware and software upgrades. By
implementing digital advertising screens that can take orders for
Ochama products and display joint campaigns, digital marketing is
made possible for stores.
Currently, Ochama operates a 20,000 sqm warehouse in
the Netherlands, powered by an AGV
goods-to-people automation system that elevates picking efficiency
to three times the efficiency of a traditional picking approach.
Offering a one-stop shopping experience for foods, fresh and frozen
products, home appliances, home living, electronics, fashion and
more, Ochama provides both pick-up service and doorstep delivery.
Its delivery service is now available in nearly 10 countries in
Europe including Spain and Italy.
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