JD.com Announces ‘British Week’ Roadshow to Connect UK Brands with 170 Million Chinese Consumers
June 21 2016 - 5:30AM
JD.com (Nasdaq:JD), China’s largest e-commerce company by revenue,
today announced that it will host a week-long roadshow of “British
Week” activities in the United Kingdom from June 22 to June 30 to
enable more British brands to sell direct to consumers across
China. The program will include educational workshops and
conferences for UK-based brands interested in the China market, and
will culminate with the official launch of British Mall, a new
online channel on JD.com showcasing the best of authentic British
products.
“Chinese consumers appreciate the quality of
British products, but the brands are only beginning to capitalize
on the tremendous opportunity,” said Haoyu Shen, CEO of JD Mall.
“Our British Week initiative aims to help more UK brands tap into
this trend by providing them with the expertise, tools and support
they need to access the China market quickly and easily. We look
forward to strengthening our partnerships with brands and retailers
across the UK.”
JD.com Inc. Fashion
Conference
The roadshow will kick off on June 22 in London
with the launch of the JD.com Inc. Fashion Conference, a one-day
workshop tailored to British brands, designers and fashion
retailers interested in accessing the China market. Apparel is one
of the fastest growing categories on JD.com, and brands attending
the workshop will learn how they can tap into the burgeoning demand
from Chinese consumers for guaranteed authentic, high-quality
imported fashion products.
Speakers, including executives from the JD.com
apparel team, UK Trade & Investment, The Intellectual Property
Office, DHL, and eCargo, will guide attendees through the process
of selling directly to Chinese consumers via the general trade
model or JD.com’s cross-border platform, which enables brands to
access the market without needing to invest in a physical presence
in China.
JD.com Worldwide Workshop and
“British Mall” Launch
On June 29, JD.com Worldwide will organize a
workshop covering the categories of baby & maternal products,
beauty, healthcare, household products, FMCG, homeware, sport
products, department stores, and supermarkets. It will invite
representatives from UK Trade & Investment, The Intellectual
Property Office and Tencent to share the insights with British
brands on how to protect intellectual property rights, and how to
leverage social media marketing to achieve success in China
market.
The company will formally launch the latest
country mall, British Mall, a curated channel on JD.com that will
offer a wide range of authentic, high-quality products from leading
UK brands to JD.com’s customers. Brands on British Mall will be
able to leverage JD.com’s global logistics capabilities and
unrivalled fulfillment network in China to reach Chinese consumers’
doorsteps.
Leading British Brands Already
Benefiting from JD.com’s Unrivalled Reach
Some of Britain’s best known brands, including
retailer Marks & Spencer, Clarks footwear and others are
already collaborating with JD.com to reach the company’s
approximately 170 million active and interested consumers. Many of
JD.com’s UK-based partners leverage the company’s unparalleled
self-operated logistics network across China, which allows same-
and next-day delivery coverage to hundreds of millions of
consumers. Some of Scotland’s most famous whiskey brands including
Chivas, Johnnie Walker, Glenfiddich, and Glenlivet also are
reaching many new Chinese customers through JD.com, and the company
is now the biggest retailer in China for these brands, with over a
quarter of a million bottles of Scotch sold on JD.com in 2015 alone
– an 85% increase versus 2014.
Fashion brands and labels interested in reaching
JD.com’s 170 million active users can contact the JD.com business
development team at worldwide.fashion@jd.com; for other retail
categories, please contact worldwide@jd.com.
About JD.Com
JD.com, Inc. is China’s leading online direct
sales company and the country’s largest Internet company by
revenue. The Company strives to offer consumers the best online
shopping experience. Through its content-rich and user-friendly
website jd.com and mobile applications, JD.com offers a wide
selection of authentic products at competitive prices and delivers
products in a speedy and reliable manner. The Company believes it
has the largest fulfillment infrastructure of any e-commerce
company in China. As of March 31, 2016, JD.com operated 7
fulfillment centers and 209 warehouses, and in total 5,987 delivery
stations and pickup stations in 2,493 counties and districts across
China, staffed by its own employees. JD.com is a member of the
NASDAQ100.
Contacts:
Media Josh Gartner VP, International Corporate
Affairs +86 (10) 8911-6155 (China)+1 (914) 439-5315 (US)
Press@JD.com
Investor RelationsRuiyu LiDirector of Investor
Relations+86 (10) 8912-6805IR@JD.com
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