Clean Harbors Selects Hill Holliday as Lead Agency, Celebrates 40 Years in Business with New Sustainability Campaign
January 21 2020 - 10:50AM
Business Wire
Clean Harbors (NYSE: CLH), North America’s leading provider of
environmental, energy and industrial services, has retained the
services of Hill Holliday as its lead agency as it plans to launch
its first national television marketing effort in the Company’s
40-year history. The new campaign celebrates Clean Harbors
employees and focuses on how the company’s work helps to create a
more sustainable world.
“It was extremely important to us that our people were the
heroes in this campaign,” said Alan S. McKim, Chairman, President
and Chief Executive Officer of Clean Harbors. “They are in the
field every day, doing the critical work of creating a cleaner,
safer and more sustainable world for all of us. Throughout the
agency selection process and the creative development phase, Hill
Holliday proved that they deeply understand our core values and the
valuable work that we do for customers and the environment. We’re
excited to be working with them.”
“We couldn’t be more thrilled to be working with Clean Harbors,”
said Hill Holliday President Chris Wallrapp. “It’s not every day we
get the opportunity to work with a company that is truly changing
the world for the better and putting sustainability into action. We
immediately felt a strong connection with the Clean Harbors team
and mission, and we’re honored to have the opportunity to help them
tell their incredible story to the world.”
The campaign is slated to launch nationally on prime time TV
programming in late January, including in connection with an
episode of Undercover Boss that features Clean Harbors CEO, Alan
McKim. It will also run in select markets immediately prior to
Super Bowl LIV.
About Clean Harbors
Clean Harbors (NYSE: CLH) is North America’s leading provider of
environmental, energy and industrial services. The Company serves a
diverse customer base, including a majority of Fortune 500
companies. Its customer base spans a number of industries,
including chemical, energy and manufacturing, as well as numerous
government agencies. These customers rely on Clean Harbors to
deliver a broad range of services such as end-to-end hazardous
waste management, emergency spill response, industrial cleaning and
maintenance, and recycling services. Through its Safety-Kleen
subsidiary, Clean Harbors also is North America’s largest
re-refiner and recycler of used oil and a leading provider of parts
washers and environmental services to commercial, industrial and
automotive customers. Founded in 1980 and based in Massachusetts,
Clean Harbors operates throughout the United States, Canada, Mexico
and Puerto Rico. For more information, visit
www.cleanharbors.com.
About Hill Holliday
Hill Holliday is a leading full-service marketing agency with
offices in Boston and New York. Since 1968, we’ve built our
business by delivering boardroom-ready results. We build provide
superior strategic, creative, and media services with a focus on
the customer journey as ground truth. Our clients include industry
leaders like Bank of America, Optum, BMW Motorrad, Boar’s Head,
Strategic Education International, Simple Mobile, and Frontier
Communications. For more about our people, our work, and our
culture, please visit www.hhcc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200121005776/en/
Jim Buckley SVP Investor Relations & Corporate
Communications Clean Harbors 781.792.5100
Buckley.James@cleanharbors.com Austin Gardner-Smith SVP, Growth
Hill Holliday 617.366.4000 Austin.GardnerSmith@hhcc.com
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