BMW Motorrad USA Names Hill Holliday Creative Agency of Record
November 06 2019 - 8:00AM
Business Wire
BMW Motorrad USA today announced that Hill Holliday has been
named its creative agency of record, following a competitive
review.
The agency will work collaboratively with BMW Motorrad USA’s
marketing team to provide strategic recommendations, creative
development and implementation of print, digital, and social media
initiatives to enhance brand awareness of BMW’s comprehensive range
of motorcycle models, products and accessories.
“As a technology innovator and global leader in the motorcycle
industry, BMW is focused on accelerating our growth in the U.S.
market,” commented Luciana de Oliveira Francisco, National
Marketing and Brand Manager, BMW Motorrad North America. “With Hill
Holliday, we expect to leverage our grassroots, customer-focused
approach to building the BMW Motorrad brand by introducing more
riders to our world-class products and our “make life a ride”
philosophy. We are impressed with the creative talent and strategic
capabilities that Hill Holliday brings to brand and digital
marketing, and we look forward to a successful partnership.”
“We are excited to welcome the iconic BMW brand to Hill Holliday
and very much look forward to helping build the Motorrad business,”
said Karen Kaplan, Chairman and CEO of Hill Holliday. “We have
wanted to work with Trudy Hardy and her team for a long time and
we’re delighted to have found the right opportunity. Our team led
by Lance Jensen, Lesley Bielby and Chris Wallrapp have a long and
storied history when it comes to wheels and engines, and we’re
honored that BMW connected with our people, our thinking, our work,
and our nimble, integrated approach.”
Hill Holliday Fighting the daily share battle in the
noisiest categories. It’s what we do. Hill Holliday is proud to be
one of the top creative marketing agencies in the country, with
more than 500 employees across our network. Since 1968, we’ve built
our business by winning that daily share battle for our clients in
the most competitive categories. Blending superior creative, media,
and technology, we deliver game-changing ideas for such industry
leaders as Bank of America, Optum, Party City, Boar’s Head, Simple
Mobile, Novartis, Cracker Barrel and Frontier Communications. For
more about our people, our work, and our culture, please visit
www.hhcc.com.
BMW Group In America BMW of North America, LLC has been
present in the United States since 1975. Rolls-Royce Motor Cars NA,
LLC began distributing vehicles in 2003. The BMW Group in the
United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles,
including motorcycles, the MINI brand, and Rolls-Royce Motor Cars;
Designworks, a strategic design consultancy based in California;
technology offices in Silicon Valley and Chicago, and various other
operations throughout the country. BMW Manufacturing Co., LLC in
South Carolina is the BMW Group global center of competence for BMW
X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity
Vehicles. The BMW Group sales organization is represented in the
U.S. through networks of 348 BMW passenger car and BMW Sports
Activity Vehicle centers, 149 BMW motorcycle retailers, 121 MINI
passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
Information about BMW Motorrad products is available to
consumers via the Internet at: www.bmwmotorradusa.com.
Journalist note: Information about BMW Motorrad and its products
in the USA is available to journalists on-line at
https://www.press.bmwgroup.com/usa.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191106005230/en/
Roy Oliemuller BMW Motorrad USA Communications Manager Tel.
201-307-4082 /roy.oliemuller@bmwna.com
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