Reliance Brands Ltd. and Iconix Brand Group Inc. (ICON) have formed an equal joint venture which will own and manage 20 lifestyle brands in India, the Times of India reported Wednesday.

"The India ownership of the brands is vested with the joint venture company for perpetuity. We paid a fairly significant upfront amount to purchase the stake and the rights," the report cited Reliance Brands Chief executive Darshan Mehta as saying.

Reliance Brands, a unit of Reliance Industries Ltd. (500325.BY), didn't give the value of the deal.

But the Times of India said the 20 brands include Ed Hardy, Mossimo and London Fog and that they operate mostly in fashion apparel, home decor and electronics with a total global retail revenue of $12 billion.

Newspaper website: http://www.timesofindia.com

--By Mumbai Bureau, Dow Jones Newswires; 91 22 6145 6100; djn.in@dowjones.com

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