Hasbro Honors Essential Workers With Guess Who? Hometown Helpers
September 09 2020 - 10:00AM
Business Wire
Available for pre-order now, game proceeds
support No Kid Hungry and build on Hasbro’s commitment to helping
children and families most in need during the COVID-19 crisis
Today, Hasbro, Inc. (NASDAQ:HAS) announced Guess Who? Hometown
Helpers, a game that celebrates healthcare workers, first
responders and everyday heroes that have helped foster strength and
community during the global health pandemic.
Available for pre-order now at
www.HasbroPulse.com/GuessWhoHometownHelpers, Guess Who? Hometown
Helpers is a new take on the family-friendly classic game that
shines a light on essential careers, including Mom, Dad,
Firefighter, Teacher, Nurse, Mail Carrier, Police Officer, Doctor
and more. The game provides a sense of comfort and distraction for
families during this uncertain time, while also giving parents the
opportunity to have relatable conversations with their kids about
inclusive play, the importance of these admirable careers and
helping others.
“This year has brought a tremendous amount of hardship for so
many families in the U.S., but through it we have also seen
uplifting and profoundly inspirational stories,” says Eric Nyman,
Chief Consumer Officer, Hasbro. “We wanted to honor that hard work,
perseverance and positivity and bring it to life the best way we
knew how, through games, which have provided relief and joy for
families around the world as they continue to adjust in this
challenging time.”
Guess Who? Hometown Helpers will retail at $14.99 and Hasbro is
proud to donate $10.00 per item sold, for a max contribution of
$100,000, to No Kid Hungry from now through March 31, 2021. No Kid
Hungry is a national campaign focused on ending childhood hunger in
the United States. This contribution builds on Hasbro’s prior
donation of more than $100,000 to No Kid Hungry as part of the
Company’s overall COVID-19 response efforts.
“For the kids across the country who live with hunger, the
impact of the COVID-19 pandemic has been even more devastating,”
said Diana Hovey, Senior Vice President of Corporate Partnerships
at Share Our Strength, the organization behind the No Kid Hungry
campaign. “The support from Hasbro through their financial
contributions as well as proceeds from the Guess Who? Hometown
Helpers game is helping to provide healthy meals to kids and
families most in need during this critical time.”
Guess Who? Hometown Helpers includes 2 gameboards, 48 face
cards, 24 mystery cards, 2 scorekeepers and instructions. To win
the game, players will look at all the people helping in the
community and guess the other player’s mystery helper. You can
visit Hasbro Pulse to pre-order the game now. The game will ship in
late-October 2020.
Hasbro is dedicated to making a difference by using our brands,
resources and expertise to improve the lives of children and their
families around the world. For more information on our COVID-19
global response efforts, please visit our newsroom.
HAS-B
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
About No Kid Hungry
No child should go hungry in America. But in the wake of the
coronavirus pandemic, 1 in 4 kids could face hunger this year. No
Kid Hungry is working to end childhood hunger by helping launch and
improve programs that give all kids the healthy food they need to
thrive. This is a problem we know how to solve. No Kid Hungry is a
campaign of Share Our Strength, an organization committed to ending
hunger and poverty. Join us at NoKidHungry.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20200909005712/en/
Jen DeAngelis Jen.deangelis@hasbro.com 401-727-6833
Hasbro (NASDAQ:HAS)
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