Hasbro’s Iconic PLAY-DOH Brand Launches Cans of Kindness Campaign in Partnership With Save the Children & Actress Eva Longo...
August 26 2020 - 1:00PM
Business Wire
Campaign Honors Teachers Making a Difference
with a Year’s Worth of PLAY-DOH Compound
To mark this back to school
season and honor educators, the iconic PLAY-DOH brand from global
play and entertainment company Hasbro, Inc (NASDAQ: HAS) is
launching Cans of Kindness, a global initiative to recognize and
reward teachers that uplift, inspire and encourage children every
day. PLAY-DOH is calling on consumers around the world to spotlight
the teachers who have positively shaped their lives, contributed to
their communities in incredible ways, and molded who they are
today. PLAY-DOH will also spread Cans of Kindness, donating up to
one million cans of PLAY-DOH compound to Save the Children, the
world’s leading children’s non-profit, in an effort to support
early education programs in the United States and around the
globe.
Beginning today, PLAY-DOH fans in the United States and select markets around the
globe are invited to nominate teachers that have greatly
impacted their own lives by sharing personal anecdotes and tagging
#CansofKindness on their social media platforms. See Official Cans
of Kindness Sweepstakes Rules for eligibility and details. Actress
Eva Longoria kicked off the program on her social channels
spotlighting her mother and sister who are both teachers making a
difference in their students’ lives every year.
Leading up to September 16, 2020, also known as World PLAY-DOH
Day, Hasbro will reward one deserving teacher in each participating
market with a year's worth of PLAY-DOH compound for their classroom
and students to continue imaginative educational play and spark
students’ creativity.
“With such an unprecedented end to the school year and how
quickly all teachers were able to adapt to the new normal, we’re
excited to give back and thank those that make a recognizable
impact on today’s children now more than ever before,” shared Kate
Martino, Senior Director of Global Brand Marketing at Hasbro.
“We’re really looking forward to reading all the personal stories
of how teachers touch lives in their communities, and hopefully
inspiring a bit of creativity and kindness with PLAY-DOH.”
In addition to the social campaign, fans can further give back
and spread Cans of Kindness to friends or classmates by purchasing
the new PLAY-DOH Split and Share pack, which includes an assortment
of six cans of PLAY-DOH compounds. PLAY-DOH's mission is to spark
creativity, encourage the practice of fine motor skills and hand
eye coordination, and with the PLAY-DOH Split and Share pack, fans
can share PLAY-DOH’s mission with others.
Join the conversation and
nominate your most memorable and impactful teacher using
#CansofKindness for a chance to
win a year’s worth of PLAY-DOH compound. Follow PLAY-DOH on social
(Instagram.com/Play-Doh and Facebook.com/Play-Doh) and visit PlayDoh.com for
more information on the PLAY-DOH brand, new products, and the
#CansofKindness initiative.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
© 2020 Hasbro, Inc. All Rights Reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20200826005520/en/
For Hasbro: Kristina Timmins, 401-727-5973 Hasbro Global
Communications Kristina.Timmins@hasbro.com
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