Glu Extends Exclusive Partnership with Kim Kardashian West
May 07 2020 - 4:05PM
Business Wire
Glu Mobile Inc. (NASDAQ: GLUU), a leading developer and
publisher of mobile games, today announced a three-and-a-half year
extension to the company’s existing exclusive partnership with Kim
Kardashian West. The agreement covers the continued development and
support of Kim Kardashian: Hollywood which features Kim's likeness,
voice and creative influence as she guides players on their journey
to success in Hollywood.
Kim Kardashian: Hollywood has been downloaded over 60 million
times since launching in 2014 and continues to be enjoyed by
players all around the world. The game has received numerous awards
for its success, engaging approach to content and celebrity
collaboration. Approaching its sixth anniversary, in Q1 2020 Kim
Kardashian: Hollywood achieved its highest bookings quarter in two
years and has consistently been a top 50 grossing title on the U.S.
iPhone charts in recent weeks.
“I have been working with Niccolo and Glu for seven years now to
make Kim Kardashian: Hollywood a pioneering success. I am proud of
everything we have accomplished and excited to announce an
exclusive extension of our collaboration for another
three-and-a-half years,” said Kim Kardashian West. “I look forward
to turning my expanded vision for Kim Kardashian: Hollywood into
reality in the coming years.”
“It has been a pleasure to partner with Kim since 2013 on a
groundbreaking title that continues to set records for Glu and our
industry. Kim has demonstrated a unique ability to translate her
world into an accessible one on mobile devices for millions of fans
around the world,” said Niccolo de Masi, Executive Chairman of Glu.
“On behalf of our Board and shareholders of Glu, we are proud to
extend our exclusive partnership with Kim to a full decade. I look
forward to our undoubted success ahead.”
“I want to thank Kim for her commitment to Glu and supporting
our partnership with a deal structure that enables us to redouble
our investment in Kim Kardashian: Hollywood,” said Nick Earl,
President and CEO of Glu. “With this increased investment we aim to
deepen and expand gameplay to the delight of both existing and new
users. We look forward to taking Kim Kardashian: Hollywood to new
heights in the coming years.”
Kim Kardashian: Hollywood is available for free on the App Store
at https://bit.ly/3aPYXeA and on Google Play at
https://bit.ly/3f9WPkW.
Cautions Regarding Forward-Looking
Statements This press release contains certain
“forward-looking statements” related to the business of Glu Mobile
Inc., including statements that we look forward to our undoubted
success ahead, that the deal structure will enable us to redouble
our investment in Kim Kardashian: Hollywood, with this increased
investment we aim to deepen and expand gameplay to the delight of
both existing and new users and that we look forward to taking Kim
Kardashian: Hollywood to new heights in the coming years. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that
successfully developing and monetizing free-to-play games is a
challenging business model; the risk that consumer demand for
smartphones, tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; and the risk that the markets in
which we operate are highly competitive. Certain of these risks and
uncertainties are or will be described in greater detail in our
public filings with the SEC. Glu is not under obligation to (and
expressly disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile Glu Mobile (NASDAQ: GLUU) is a leading
developer and publisher of mobile games. Founded in 2001, Glu is
headquartered in San Francisco with additional locations in Foster
City, Toronto and Hyderabad. With a history spanning over a decade,
Glu’s culture is rooted in taking smart risks and fostering
creativity to deliver world-class interactive experiences for our
players. Glu’s diverse portfolio features top-grossing and
award-winning original and licensed IP titles including, Covet
Fashion, Deer Hunter, Design Home, Diner DASH Adventures, Disney
Sorcerer’s Arena, Kim Kardashian: Hollywood and MLB Tap Sports
Baseball available worldwide on various platforms including the App
Store and Google Play. For more information, visit www.glu.com or
follow Glu on Twitter, Facebook and Instagram.
Covet Fashion, Deer Hunter, Design Home, Diner DASH, Tap Sports,
Glu and Glu Mobile are trademarks of Glu Mobile Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200507005992/en/
Media Contacts Claudia Oropeza PR@glu.com
415-800-6378
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Aug 2024 to Sep 2024
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Sep 2023 to Sep 2024