Glu Brand Celebrates 10 Years of Mobile Gaming Excellence
June 02 2015 - 8:00AM
Business Wire
Company looks to a future of continued
growth and industry leadership
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
celebrates the 10-year anniversary of the company’s brand. After
acquiring European studio and technology provider, Macrospace, Ltd.
in December 2004, on May 31, 2005, U.S. developer and publisher,
Sorrent Inc., rebranded to become Glu Mobile Inc. A decade later,
Glu has evolved its business model, product portfolio, and global
footprint to become one of the most innovative mobile gaming
companies in the industry. In that time, Glu has more than tripled
its headcount, increased non-GAAP revenue from $25.7 million for
the year ended December 31, 2005, to $241.8 million for the year
ended December 31, 2014, and expanded into six game genres.
“I’d like to congratulate Glu’s over 700 employees worldwide for
a remarkable 10 years of growth and pioneering innovation,” said
Niccolo de Masi, Glu Chairman and CEO. “We have an impressive track
record of industry firsts over the past decade and have grown
revenue by nearly 10x in the period.” De Masi continued, “Over the
next five years, Glu aims to grow revenue 20%-30% per annum and
reach $1 billion of non-GAAP revenue in 2020.”
Notable Glu Mobile Milestones
- 2005 – Shark Hunt MP launches as a
cross-platform multiplayer game
- 2006 – Brain Genius launches as one of
the first titles to utilize a phone’s camera in-game
- 2007 – Glu Mobile listed on NASDAQ as
GLUU
- 2008 – Space Monkey launches on the
first day of the iTunes App Store
- 2009 – Glyder launches with critically
acclaimed motion controls
- 2010 – Gun Bros launches as the first
free-to-play social action mobile game with Facebook friends list
integration
- 2011 – Various Glu games launch as some
of the first to support IAPs on the Android Market
- 2012 – Glu became the first to launch
games on Google Play with subscription-based IAPs
- 2013 – Glu launches Spellista, the
first game for Google Glass
- 2014 – Kim Kardashian: Hollywood became
one of the first top-10 grossing games to have a five-star average
rating
In 2014, Glu launched its celebrity gaming platform, taking the
industry by storm with the tremendous success of Kim Kardashian:
Hollywood. Over the past year, Glu has announced additional mobile
gaming partnerships with Katy Perry, Kendall and Kylie Jenner, and
Britney Spears. Now supported by over 400 million total social
followers*, Glu intends to leverage an audience largely untapped by
the gaming industry.
Over the next five years, Glu aims to: grow revenue 20%-30% per
annum, reach $1 billion of non-GAAP revenue in 2020, and have all
quarters Q315 onward be Adjusted EBITDA profitable.
* Based on the combined Facebook, Twitter, Instagram, Vevo, and
Vine audience of Kim Kardashian West, Katy Perry, Kendall and Kylie
Jenner, and Britney Spears as of June 2, 2015. There is some fan
overlap among these social channels and celebrities.
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
that: Glu aims to grow revenue 20%-30% per annum and reach $1
billion of non-GAAP revenue in 2020; Glu intends to leverage an
audience largely untapped by the gaming industry; and Glu aims to
have all quarters Q315 onward be Adjusted EBITDA profitable. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that
consumer demand for smartphones, tablets and next-generation
platforms does not grow as significantly as we anticipate or that
we will be unable to capitalize on any such growth; the risk that
we do not realize a sufficient return on our investment with
respect to our efforts to develop free-to-play games for
smartphones, tablets and next-generation platforms; the risk that
we will not be able to maintain our good relationships with Apple
and Google; the risk that our recently and newly launched games are
less popular than anticipated or decline in popularity and
monetization rate more quickly than we anticipate; the risk that
our newly released games will be of a quality less than desired by
reviewers and consumers; the risk that the mobile games market,
particularly with respect to free-to-play gaming, is smaller than
anticipated; the risk that we may lose a key intellectual property
license; the risk of product delays and other risks detailed under
the caption “Risk Factors” in our Form 10-Q filed with the
Securities and Exchange Commission on May 11, 2015, and our other
SEC filings. You can locate these reports through our website at
http://www.glu.com/investors. We are under no obligation, and
expressly disclaim any obligation, to update or alter our
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER
DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE
COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP
games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL
GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google
Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone.
Glu’s unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside Seattle and in Long Beach, and international locations in
Canada, China, India, Japan, Korea, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo
or at www.glu.com. For live updates,
please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER,
DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS,
FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU
MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.
or its subsidiaries.
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version on businesswire.com: http://www.businesswire.com/news/home/20150602005653/en/
Jason EnriquezGlu Mobile Inc.PR@glu.com(415) 800-6263
Glu Mobile (NASDAQ:GLUU)
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