Fifth Third Private Bank Donates More Than $62,000 to National Charities in Honor of Clients

As part of its second annual client experience survey, Fifth Third Private Bank, a division of Fifth Third Bank, donated $62,750 in honor of its clients to six national charities. The donation was made to thank clients for feedback they provided during the survey process. The charities that received donations this year included: the American Cancer Society, Ronald McDonald House Charities, Inc., the American Red Cross, the American Heart Association, the American Society for the Prevention of Cruelty to Animals and the Juvenile Diabetes Research Foundation International.

Fifth Third Private Bank clients were invited as part of the online survey to select one of six charities to whom the Private Bank would donate $50 in their honor. Over the past two years, Fifth Third Private Bank has been able to donate more than $125,000 to many worthy charitable organizations as part of this effort.

“The feedback we receive from our clients each year is incredibly valuable to Fifth Third Private Bank as we continually look for ways to improve our suite of products and enhance our wealth management services,” says Phil McHugh, executive vice president and head of Investment Advisors for Fifth Third Bank. “Each year we use the annual client survey as a way to thank our clients with a donation to the charities that mean the most to them.”

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $115 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,431 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2011, had $273 billion in assets under care, of which it managed $23 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.

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