Fifth Third Bank Extends Alliance with Dave Ramsey to Teach Financial Literacy Curriculum to 100,000 Students

Fifth Third Bank and The Lampo Group, company of New York Times bestselling author and nationally syndicated radio talk show host Dave Ramsey, today announced an expansion of their alliance to help educate high school students in the ways of personal finance.

Fifth Third is now sponsoring Dave Ramsey’s Foundations in Personal Finance curriculum in over 900 high schools in its markets. The Bank joined forces with Dave Ramsey in 2010 to help increase financial literacy among high school students who are quickly approaching college and the start of their careers.

“Fifth Third Bank and Dave Ramsey share a passion for financial empowerment, for giving individuals of all ages the tools they need to make smart financial decisions so they can achieve their goals in life,” said Kevin T. Kabat, president & CEO of Fifth Third Bancorp. “Ours has been a rewarding partnership, one that truly benefits the students who are learning lessons of personal accountability that will carry them far in life.”

Fifth Third Bank and Dave Ramsey began working together in 2010 with two pilot programs to offer Foundations in Personal Finance in high schools within Fifth Third’s markets. The first pilot targeted high schools located in low- and moderate-income areas throughout the Bank’s footprint. The second pilot, launched in the spring of 2011, extended the curriculum into all schools in four of its affiliate markets: Central Indiana (Indianapolis and Ft. Wayne); Tennessee (Nashville); Kentucky (Louisville and Lexington); and Southern Indiana (Evansville). The program now includes full deployment in Ohio, Kentucky, Indiana, Tennessee, and Florida for the 2011-2012 school year and is expected to reach 100,000 students.

Dave Ramsey’s Foundations in Personal Finance allows high school educators to teach their students about the importance of their financial future. Through a DVD curriculum series, accompanying workbook, and online content, students are taught the value of saving, spending and giving to guide them down the path of financial peace. Educators can enjoy the easy to use, turn-key resource that provides them with lesson plans, tests, activities, and other supplemental material. They don’t have to worry about lesson planning--Dave has done all of that for them!

Each chapter is broken up into 15 minute sections on the DVD to facilitate easier discussions, and most of the chapters last around 1 hour total. Foundations in Personal Finance can be used as a primary or supplemental resource to fulfill requirements in mathematics, economics, family consumer science, business mathematics and personal finance.

Fifth Third Bank is dedicated to financial empowerment. Its signature programming has worked to educate individuals of all ages in the ways of personal finance in order to affect positive change and give people the financial knowledge and access they need to accomplish their personal goals. Fifth Third Bank operates its Young Bankers Club financial literacy education initiative for fifth-grade students and sponsors Dave Ramsey’s Foundations in Personal Finance curriculum for high school students in over 900 schools throughout its footprint. The Bank also deploys its eBus mobile classrooms to take financial education and access to services into underserved communities. More information is available at www.53.com/financial-empowerment.

Fifth Third Bancorp (NASDAQ: FITB) is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $111 billion in assets and operates 15 affiliates with 1,314 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,438 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Equal Housing Lender. Member FDIC.

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