AKRON, Ohio, April 13 /PRNewswire/ -- Knotice Ltd., a provider
of software and services that maximize the ROI of direct digital
marketing through process automation, increased relevance, and
improved performance, today announces that Fastenal Company
(Nasdaq: FAST), an international industrial and construction supply
company, has selected Knotice's Concentri® SiteTarget to
improve Web site content relevance and conversion performance on
http://www.fastenal.com and the company's landing pages.
"Knotice's onsite targeting technology is perfect for Fastenal
because we serve many customers across a wide variety of
industries," said Sally Olson,
Marketing and Video Campaign Manager for Fastenal. "Onsite
targeting technology from Knotice is not only simple and easy to
use, it enables Fastenal's Web site and landing page content to be
immediately relevant to every site visitor, every time."
According to Knotice co-founder and CEO Brian Deagan Fastenal
will reap immediate benefits from deploying the technology.
"The total value of onsite targeting technology is not simply
the content targeting and testing capabilities," Deagan said. "The
total value includes making the technology simple and easy to use
from day one. I look forward to partnering with Fastenal to grow
their business."
About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct
digital marketing – interactive marketing communications that can
be addressed to a specific individual – through process automation,
increased relevance and improved performance. Working with clients
throughout North America, Knotice
provides efficient, effective delivery of highly-targeted marketing
communications through today's primary digital channels. Founded in
2003, Knotice is headquartered in Akron,
Ohio, along the banks of the Ohio-Erie Canal. For more
information visit http://www.knotice.com
About Knotice's Concentri®
Software
Knotice's on-demand software
platform, Concentri®, unifies the vital direct
digital marketing functions marketers need to create profitable
relationships with prospects and customers on a website, through
email, and over mobile. Unifying these functions saves time and
money while directly improving the relevance and performance of
direct digital marketing campaigns. Concentri® enables
marketers to easily engage today's digital consumers and grow
revenue while maintaining a consistent brand experience, cutting
production cycles from weeks to days, and reducing other related
costs by as much as 50 percent.
About Fastenal
Since 1967 Fastenal Company (NASDAQ: FAST) has grown from a
single 1,000-square foot store to a multinational $2 billion company – but we've never stopped
being a local supplier. Each of our 2,300+ stores is a
full-service, one-stop industrial supply source – 100% focused on
meeting local customers' needs, backed by our global distribution
strength. Our store-based service model enables us to tailor local
inventory to anticipate local demand, manage customers' inventory
to lower their total cost of ownership, and provide personal,
flexible service that's recognized as the industry standard. To
learn more about Fastenal's products, services and cost saving
solutions, visit www.fastenal.com.
SOURCE Knotice Ltd.