EA SPORTS Unveiled a Trinity of Technologies
Including HyperMotionV*, the Introduction of Women’s Football to
the Ultimate Team Pitch, and EA SPORTS FC’s First Ever Cover Star
Erling Haaland
Electronic Arts Inc. (NASDAQ: EA) today unveiled its first
product under the new EA SPORTS FC™ brand, EA SPORTS FC 24,
launching worldwide on September 29th, 2023. During a global event
in Amsterdam, the cover star was revealed as Manchester City
striker, Erling Haaland, who put in a surprise appearance alongside
fellow superstars from the World’s Game including Didier Drogba,
Luis Figo, Laura Georges, Alex Scott and more. Announcements ranged
from detailing three new cutting-edge technologies using real match
data to deliver realistic in-game play and bringing men and women’s
footballers together onto the same pitch in a world first for
Ultimate Team™.
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EA SPORTS FC’s First Ever Cover Star
Erling Haaland. Photo: EA SPORTS
Electronic Arts debuted the EA SPORTS FC 24 gameplay trailer
showcasing the ground-breaking realism delivered by HyperMotion V,
which uses volumetric data from over 180 professional matches in
the men’s and women’s game to deliver revolutionary
true-to-football movement and animations.
“EA SPORTS has defined interactive football for 30 years, and
now we’re bringing fans closer to the sport they love through EA
SPORTS FC,” said Cam Weber, President of EA SPORTS. “This is
the next great chapter in our mission to create the future of
football with fans everywhere, and it begins with FC 24 delivering
incredible authenticity combined with a massive leap in gameplay
innovation. Welcome to the Club.”
“This is a massive moment,” David Jackson, VP of Brand, EA
SPORTS FC said. “EA SPORTS FC is the world’s biggest football
club, with a community of fans that already spans more than 150
million. Through an incredible product and services, globally
resonant brand partnerships and investment in community-level
football, FC 24 marks the start of our ambition to grow the love of
football through our platform. There’s so much more to come.”
EA SPORTS FC™ 24 will be available to play on September 29, 2023
with early access through the Ultimate Edition available as of
September 22, 2023. Pre-orders** are now available for EA SPORTS
FC™ 24 which will launch on PlayStation 5, PlayStation 4, Xbox
Series X|S, Xbox One, PC, and Nintendo Switch. Fans that pre-order
the Ultimate Edition by August 22nd will receive a number of player
benefits, including an untradeable UEFA Champions League Ultimate
Team™ Hero item in November.
EA SPORTS FC™ 24 - Keynote
Headlines
EA SPORTS FC™ 24 Takes In-Game Realism to the Next
Level
EA SPORTS has changed the way people play and enjoy football,
and new, cutting-edge technologies will see EA SPORTS FC™ 24
deliver unparalleled realism in every match. EA SPORTS FC™ 24 will
include:
- HyperMotionV* is our biggest leap forward in realism
to-date, translating the rhythm and fluidity of real-world football
into The World’s Game using volumetric data from more than 180
professional men’s and women’s football matches that allows us to
reflect real-world movement in-game more than ever before.
- PlayStyles optimised by Opta dimensionalises athletes,
going beyond overall ratings to bring to life the on-pitch
abilities that make players special. Each PlayStyle gives players
unique capabilities you’ll see and feel that make their way of
playing more authentic.
- An enhanced Frostbite™ Engine delivers The World’s Game
in lifelike detail, bringing a new level of immersion through
redesigned player models, smoother animations and visibly unique
characteristics that make each player special. Kits now move like
real-world materials, reacting to a player’s stride, shifting as
they change direction, and flowing along with them as they
play.
“Our mission is to bring fans even closer to the world’s game,
and EA SPORTS FC™ 24 truly is the best iteration yet,” said Nick
Wlodyka, SVP & GM of EA SPORTS FC. “Over the last few
decades, we’ve witnessed not only a seismic shift in how our
community embraces football, but also a major evolution of how they
engage and connect with our interactive experiences. EA SPORTS FC
24 leverages new gameplay technologies to build the most realistic
expression of the beautiful game we’ve ever created.”
A World-First as Men’s and Women’s Football Comes Together on
the Same Pitch
As part of a broader commitment to women’s football, EA SPORTS
FC™ 24 will bring men and women’s football together to play on the
same pitch for the first time. Players will be able to experience
brand-new Ultimate Team™ features, including welcoming women
footballers to the pitch for the first time in Ultimate Team™ for
players to craft their dream XI.
“Celebrating sport for all is what continues to drive and
inspire us,” said Andrea Hopelain, SVP of Brand, EA SPORTS.
“That’s why we’re proud to announce the most inclusive and diverse
iteration of the game so far. Whether it’s playing with the biggest
player pool we’ve ever had in Ultimate Team™ or with new leagues
like Liga F and the Google Pixel Frauen-Bundesliga, EA SPORTS is
proud to champion the women’s game virtually and physically.”
Introducing the EA SPORTS FC™ 24 Cover Star
At the event, Manchester City and Norway striker, Erling
Haaland, was unveiled as the EA SPORTS FC™ 24 cover star. After
Haaland’s historic treble-winning season with Manchester City,
including the record number of goals scored in a Premier League
season, he stood out as the clear choice to herald a new era in EA
SPORTS’s long history. EA SPORTS cover stars have always defined
the peak of football talent – in real life and in-game – and
Haaland’s phenomenal attributes across finishing, positioning and
physicality are no exception.
“Every footballer dreams of being the cover star. I am proud to
play a major role in the launch of the new era of the world’s
leading football game in EA SPORTS FC,” said Erling Haaland.
“The first time I held the cover in my hands, my immediate reaction
was to think, just imagine if I could show this to myself 10 years
ago. I hope that this can also inspire the next generation to
believe in themselves to achieve their dreams. It’s an honour not
only to be on this cover, but also the Ultimate Edition cover
alongside my illustrious peers and legends of the world’s game such
as Johan Cruyff, Pelé, Zinédine Zidane, Ronaldinho, Didier Drogba
and many more.
An Authentic Football Experience
With authenticity and innovation at its core, EA SPORTS FC™24
showcases the best players from the biggest clubs, leagues, and
competitions around the globe – in both the men’s and women’s
game.
Having already confirmed that some of the world’s best
competitions would feature in EA SPORTS FC™ – including LALIGA EA
SPORTS, Bundesliga, Serie A and CONMEBOL Libertadores – EA SPORTS
announced an exclusive renewal with UEFA, meaning EA SPORTS FC™ 24
is the only place you can play the iconic UEFA Champions League,
UEFA Women's Champions League, UEFA Europa League and UEFA Europa
Conference League and UEFA Super Cup.
“It’s an exciting moment,” said Guy-Laurent Epstein, UEFA
Marketing Director. “We’re thrilled to continue our
relationship with EA SPORTS having both the Men’s and Women’s
editions of UEFA club competitions included for players seeking the
most authentic gaming experience ever. EA SPORTS FC plays a crucial
role in the future of football engagement; we’re delighted to be
collaborating on the journey.”
Additionally, EA SPORTS announced an exciting long-term renewal
with the Premier League, historically the most popular league in
game.
Premier League Chief Executive, Richard Masters said: “EA
SPORTS™ are one of the Premier League’s longest-standing partners
and together we have inspired generations of football players and
fans. We are delighted to be part of EA SPORTS FC™ 24 and look
forward to working on more exciting projects together in the years
to come.”
Two additional women’s football leagues—the Google Pixel
Frauen-Bundesliga and Liga F —are confirmed to feature in EA SPORTS
FC™ 24, joining the Barclays Women’s Super League, the D1 Arkema,
the National Women's Soccer League and the UEFA Women's Champions
League.
EA SPORTS FC™ 24 Founders Status
EA SPORTS announced Founders Status to celebrate the fans
who join EA SPORTS FC™ at the start of a new era for The World’s
Game. Fans who play EA SPORTS FC™ 24 by 1 November 2023 will become
an FC Founder** and unlock benefits including an exclusive Founder
badge and kit to represent their status for years to come. In
addition, FC Founders will get access to a bunch of great
Founders-only benefits throughout EA SPORTS FC™ 24 and beyond. Get
ready to unlock the best EA SPORTS FC has to offer with this
one-time chance to be there at the beginning and become an FC
Founder.
EA Play*** members will receive early access to the game with a
10-hour trial beginning on September 22. EA Play Pro members will
enjoy unlimited access to the EA Play Pro Edition** of the game –
including Ultimate edition content – starting September 22. Lastly,
all EA Play members will unlock additional bonuses for EA SPORTS
FC™ 24, with monthly Draft Tokens in Ultimate Team™, seasonal Clubs
Rewards, and seasonal VOLTA FOOTBALL™ APPAREL & COINS.
*HyperMotionV technology only available on PlayStation 5, Xbox
Series X|S, and PC versions. **Conditions & restrictions apply.
See
https://www.ea.com/games/ea-sports-fc/fc-24/game-offer-and-disclaimers
for details. ***Conditions, limitations, and exclusions apply. See
EA Play Terms for details.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately
$7.4 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex
Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks
of Electronic Arts Inc. John Madden, NFL, and F1 are the property
of their respective owners and used with permission.
Category: EA Sports
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version on businesswire.com: https://www.businesswire.com/news/home/20230713426786/en/
Eric Escaravage Global PR Lead, EA SPORTS FC eescaravage@ea.com
1-604-319-3533
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