Columbia Sportswear Launches the SH/FT Collection, an Urban Footwear Line Designed for the Trail
August 05 2019 - 9:00PM
Business Wire
Zedd joins forces with Columbia to unveil
stylish, functional footwear line for the next generation of
outdoor adventurer
Columbia Sportswear (Nasdaq:COLM) is unveiling the SH/FT
Collection – its newest footwear line inspired by today’s rapid
urbanization and the growing movement to seek balance outdoors.
Combining the best of style and function, the SH/FT Collection is
designed for a new generation seeking experiences outside by
allowing them to move more seamlessly from pavement to path.
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the full release here:
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Columbia Sportswear is launching the
SH/FT Collection – its new footwear line inspired by today’s rapid
urbanization and the growing movement to seek balance outdoors.
(Photo: Business Wire)
“We see a movement taking place as more young people are looking
to nature and the outdoors to find balance and recharge from their
busy lives in the city,” said Peter Ruppe, Vice President of
Footwear at Columbia. “To answer that call, we’ve created an
entirely new collection of footwear that speaks to their sense of
urban style while delivering trail-worthy performance for the
outdoors.”
Inspired by the unique role the outdoors and urban living plays
in people’s lives, Columbia Sportswear is working with
multi-platinum, GRAMMY award-winning artist, DJ and producer, Zedd,
to share Columbia’s SH/FT Collection with the world. As Zedd’s
transformative music continues to move millions of fans across the
world, he finds balance in comfort while constantly creating, even
on the move.
“I’m a huge sneakerhead, so when I heard about the concept
behind SH/FT, I was immediately intrigued,” said Zedd. “After
wearing the shoes, I love how they look, fit and feel. Whether I’m
in the studio, outdoors, or on stage for hours, they strike the
perfect balance for me between comfort and style.”
For more than 80 years, Columbia Sportswear has been committed
to unlocking the outdoors for everyone. The SH/FT footwear
collection takes this one step further, providing peak performance
and function for the trail, without sacrificing style. The key
attributes of the collection include:
- Modern aesthetic with high-energy color options and athletic
comfort
- SH/FT midsole featuring a dual compound cushioning composite
that offers high resiliency for long lasting use and exceptional
energy return
- All-Terrain traction for use on a variety of surfaces
- Deconstructed knit upper for all day comfort and wear
ability
- OutDry, Columbia’s best-in-class waterproof breathable
technology
The SH/FT Collection launches globally with four styles in both
men’s and women’s sizes and colorways in select Columbia locations
and at Columbia.com starting August 9. Columbia’s team also
collaborated with a handful of premium sneaker boutiques on bold
limited-edition styles at select Atmos, ShoeGallery and UBIQ
locations. In addition, colorful energetic SH/FT styles will be
offered at Columbia’s retail partners Foot Locker, Champs, and
Dick’s Sporting Goods starting August 16.
For more information, visit Columbia.com/SHFT. Join the
conversation by following @columbia1938 on Twitter and Instagram,
and @ColumbiaSportswear on Facebook.
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company, has been creating innovative apparel, footwear,
accessories and equipment for outdoor enthusiasts since 1938.
Columbia has become a leading global brand by channeling the
company’s passion for the outdoors and innovative spirit into
technologies and performance products that keep people warm, dry,
cool and protected year-round. To learn more, please visit the
company's website at www.columbia.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190805005430/en/
Columbia Sportswear Andy Nordhoff, 503-985-1739
ANordhoff@columbia.com
Weber Shandwick for Columbia Sportswear Jessica Boyle,
813-918-3849 JBoyle@webershandwick.com
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