BRIGHTCOVE ANNOUNCES BRIGHTCOVE MARKETING STUDIO FOR MARKETERS TO DRIVE GREATER AWARENESS AND REVENUE
October 05 2021 - 7:59AM
Business Wire
New solution improves discovery, access,
control, and financial returns from video content
Brightcove® Inc. (NASDAQ: BCOV) today unveiled Brightcove
Marketing Studio™, a new solution that gives marketers access to
easily find, use, and repurpose video assets, which are costly to
create and underutilized across marketing teams.
Marketing professionals have typically been forced to search
multiple systems to find ideal videos for their initiatives, often
lacking insight into which videos perform best or what useful
assets actually exist. Technology complexity has been a major
obstacle. And, although 3 out of 4 marketers say video is
“important” or “central” to their content strategies, more than
half say “unclear processes” or “technical constraints” prevent
them from using video more.1 The cost of creating video assets is
often high but with the changing needs of consumers and the remote
workforce, video is critical to be able to connect with audiences
on a much larger scale and be able to measure the return on
investment.
Brightcove Marketing Studio provides role-based access to video
assets through a team's preferred social platforms, marketing
automation, digital asset management, and content management
tools.
Brightcove Marketing Studio features:
- Intuitive and centralized video management: Puts
everything marketers need at their fingertips, including
full-length videos, social clips, and thumbnails.
- Integration into existing workflows: Pulls video into
the tools marketers use for easy discovery and implementation in
email, social, partner, web, and event campaigns.
- Smart search: Surfaces relevant videos for every
initiative with smart tagging and recommendations based on topic,
format, audience, and buyer stage.
- Viewer intelligence: Provides insights into video
performance and viewer engagement, displayed in intuitive
dashboards or existing third-party analytics systems.
“Viewers retain 95% of a message when they watch it in a video
compared to 10% when they read it in text and marketers who use
video grow revenue 49% faster than non-video marketers,” said
Brightcove CMO Jennifer Griffin Smith. “In today's remote (and
tomorrow's hybrid) world it is a given that video enables us to
boost brands, engage employees and build pipelines more
efficiently.”
Video is an increasingly popular form of media consumption (a
Forrester Report2 estimates it will make up 82% of all internet
protocol traffic by 2022), therefore marketers must find ways to
reach audiences across multiple platforms and devices. The
Brightcove Marketing Studio allows marketers to utilize video
content across their teams in systems they use daily to optimize
content creation costs and drive greater results.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure video technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 70 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on Twitter,
LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video
that means business™.
1 Proprietary SBI survey commissioned by Brightcove of digital
leaders and CMOs at 300 North American technology, retail, and
manufacturing companies. 2 The Forrester Tech Tide™: Video
Technologies For Customer And Employee Experience, Q4 2020
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Press
Brightcove Press@brightcove.com
Brodeur Partners Alex Jafarzadeh ajafarzadeh@brodeur.com
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