SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ -- BJ's
Restaurant & Brewhouse, (NASDAQ:BJRI), the casual dining
restaurant, known for its hand-crafted beers and world famous
Pizookie® dessert, launched an integrated advertising campaign,
which celebrates "Moments That Count." The new campaign, created by
agency of record DDB San Francisco, brings BJ's Restaurant &
Brewhouse's dedication to the casual dining experience to the
forefront.
"Time matters more than anything else these days. That's why we
invest as much time into crafting the whole BJ's experience as we
do the handcrafted beer we brew. We strive to make every moment
count because we want the time customers spend with us to be
memorable," said BJ's Chief Marketing Officer, Kevin Mayer.
In today's always-on, fast paced world, time is a finite
resource and there's never enough of it. That's why BJ's pays
attention to every little detail of their customer's experience,
ensuring its time well spent at their restaurant. Tapping
into this insight, BJ's and DDB San Francisco created the "Moments
that Count" campaign, which broke earlier this month with a brand
anthem spot, Stars Align.
Stars Align is an emotional :60 second
ad that honors the rare moments where everything goes
according to plan, so that friends and families are able to relax
and enjoy a fun night out. BJ's understands opportunities
like this don't come around very often, so it's important to
celebrate that moment with the due reverence it deserves. Watch
Stars Align here.
The second spot, titled Hugs, shows how BJ's handles all
the details allowing guests to spend more time celebrating every
moment that matters. You can view Hugs here.
Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to the commercials
here.
"BJ's hasn't only crafted a brand, but a mindset. When customers
visit a BJ's restaurant they can be assured that every aspect of
their dining experience will be taken care of, and that's what we
wanted to help BJ's capture and convey with the ad campaign," said
Todd Grantham, President and Chief
Executive Officer of DDB San
Francisco.
The fully integrated Moments Count campaign includes TV
and online video, radio, online ads, and social media, and is
running in select markets in California, Texas, Arizona, Nevada, and Florida. Additionally, BJ's recently launched
a new website and mobile app that extends BJ's VIP treatment beyond
the restaurant.
BJ's Restaurant and Brewhouse appointed DDB San Francisco their
agency of record earlier this year. AOR responsibilities include
strategy, and creative including TV, Experiential, Digital, Social,
and Radio.
About BJ's Restaurants, Inc.
BJ's Restaurants,
Inc. currently owns and operates 181 casual dining restaurants
under the BJ's Restaurant & Brewhouse®, BJ's Restaurant &
Brewery®, BJ's Pizza & Grill® and BJ's Grill® brand
names. BJ's Restaurants offer an innovative and broad menu
featuring award-winning, signature deep-dish pizza complemented
with generously portioned salads, appetizers, sandwiches, soups,
pastas, entrees and desserts, including the Pizookie®
dessert. Quality, flavor, value, moderate prices and sincere
service remain distinct attributes of the BJ's experience.
All restaurants feature BJ's critically acclaimed proprietary craft
beers, which are produced at several of the Company's Restaurant
& Brewery locations, brewpub locations in Texas and qualified independent third party
craft brewers. The Company's restaurants are located in the
23 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New
Mexico, New York,
North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ's Restaurants, Inc. on
the Web at http://www.bjsrestaurants.com.
ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group
(NYSE), is one of the country's leading and most influential
advertising agencies, with offices in New
York, Chicago and
San Francisco. DDB has been named
Agency of the Year numerous times by the industry's
leadingadvertising publications and has been recognized by top
awards shows including Effie, Cannes, CLIOs, The One Show, New York Festival
and more. The agency's U.S. clients include McDonald's, Unilever, Mars, Johnson &
Johnson, Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and
consists of more than 200 offices in over 90 countries with its
flagship office in New York,
NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
For further information on Omnicom and its brands, please
visit www.omnicomgroup.com.
Press Contacts:
Christie Griesmaier
Associate Director of Agency Communications, DDB U.S.
Email: Christie.griesmaier@ddb.com
Phone: 312-552-6411
Christie Giera
Director of Agency Communications, DDB North America
Email: Christie.giera@ddb.com
Phone: 212-415-2186
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SOURCE BJ's Restaurant & Brewhouse