MINNEAPOLIS, Sept. 27, 2019 /PRNewswire/ -- Totino's
proudly teams up with the celebrated Call of Duty franchise,
in advance of the highly anticipated Call of Duty: Modern
Warfare launch. As part of the collaboration, consumers
can unlock Call of Duty items inside Modern Warfare
with the purchase of participating products, including Totino's
Pizza Rolls, Mini Snack Bites and Multi-Pack Party Pizza, by entering unique codes
found on the packaging.
To celebrate this collaboration, Totino's worked with Matthew
"Nadeshot" Haag, Founder & CEO of 100 Thieves, to co-design the
in-game content. Matt gained success through playing Call of
Duty over the years and is one of the most decorated esports
athletes in video game history. Consumers can now redeem a calling
card with the purchase of one participating Totino's product, a
watch with the purchase of two products, and a charm with the
purchase of three. In addition, consumers who purchase product
exclusively at Walmart will receive a 2XP boost in the game. All
codes can be redeemed at www.callofduty.com/totinos.
"As a long-standing partner in the esports community, it was a
no-brainer to team up with Activision ahead of the highly
anticipated Call of Duty: Modern Warfare release," shares
Justin Conzemius, director of
marketing for Totino's. "We had a blast working with Nadeshot to
design unique in-game content that reflects his personal style, and
allows us as a brand to really level up the gaming experience for
players and fans."
Nadeshot adds, "I'm so excited to finally reveal that I've
partnered with Totino's to co-design exclusive in-game content for
the new Call of Duty: Modern Warfare. Call of Duty has a special
place in my heart, so I was thrilled for this opportunity. Totino's
has been an incredible partner to 100 Thieves over the past year
and I am excited to share this in-game content with my fans."
Additionally, Totino's kicks off this exciting announcement at
TwitchCon, which takes place September 27 -
29 in San Diego, CA. The
brand activation will host The CouRage and Nadeshot Show, where
Nadeshot and Jack "CouRageJD" Dunlop will welcome a special guest,
Sodapoppin, Twitch streamer and internet personality, and speak to
the latest in pop culture and gaming. In addition, consumers and
fans can stop by the Totino's booth during TwitchCon to level up
their gaming experience, watch content being filmed, and take fun,
interactive photos.
"We are thrilled to be teamed up with Totino's for the upcoming
launch of Call of Duty: Modern Warfare," says Ander Nickell, Head of Global Partnerships,
Activision. "We are excited to take our collaboration to the next
level with in-game rewards that can be redeemed with codes on
Totino's products, that we know will resonate with Call of Duty
gamers."
Participating Totino's products with Call of Duty: Modern
Warfare codes will hit shelves mid-October at select retail
locations. For additional information and to stay up to date on the
latest, head to www.totinos.com or join the conversation on
Twitter (@Totinos) and Instagram (@Totinos).
About General Mills
General Mills is a leading global food company that serves the
world by making food people love. Its brands include Cheerios,
Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso,
Wanchai Ferry, Yoki, BLUE and more.
Headquartered in Minneapolis,
Minnesota, USA, General Mills generated fiscal 2019 net
sales of U.S. $16.9 billion. In
addition, General Mills' share of non-consolidated joint venture
net sales totaled U.S. $1.0
billion.
About Activision
Headquartered in Santa Monica,
California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI),
an S&P 500 company. More information about Activision
and its products can be found on the company's
website, www.activision.com or by
following @Activision.
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SOURCE Totino’s