Apple Rush Adds Nationally Popular Extenze Enhancement Product
May 30 2008 - 11:30AM
PR Newswire (US)
BLUE ISLAND, Ill., May 30 /PRNewswire-FirstCall/ -- Apple Rush's
(Pink Sheets: APRU) Chicago distribution arm Garden Beverage is
enthusiastic to announce adding the enormously successful Extenze
Male Enhancement product to its line. Under the terms of the
agreement with Extenze, Garden has exclusive rights to a four state
area. Garden is also a master distributor setting up subs in the
region. Beginning next week, the product is to be distributed
throughout Garden's Chicago distribution system. Extenze will also
be offered exclusively to other distributors in the four state
territories. The product is offered as a 16 ounce
dietary-supplement, enhancement drink in cans priced at $2.99. A
package of 4 capsules priced at $5.99 will also be offered with an
introductory promotion price of $4.99. The 4-pack of capsules is
packaged for convenience to compel an "impulse purchase" at the
counters. "Women spend thousands on breast enhancement. Men are
following suit with their own enhancement," remarks Robert Corr,
CEO of Apple Rush, "We are very excited about this exclusive
opportunity for distributing this nationally known product. We plan
to utilize to the fullest Extenze's high visibility caused by their
broad national television advertising. The momentum of the national
ads will support our local advertising nicely. This product is sure
to be a big hit in our retail outlets. Extenze has sold over $100
million in capsules in a bulk-pack from their television promotion.
Our capsule 4-pack certainly should do equally as well with its
counter-display, convenient size and pricing. The Extenze drink in
cans and the capsules are very profitable for our Apple Rush
shareholders, as well as for our previous stock holders. As always,
my commitment is to give value to our share holders. Extenze is now
a part of this mission." The product is being warehoused at Garden
for circulation to all 2000 gas station and convenience stores
throughout their system. The Chicago warehousing will service the
Midwest territory. ABOUT APPLE RUSH: Apple Rush Company, Inc. is
the producer of organic 100% juice beverages sold under the slogan:
"Enjoy your 'Apple a Day' the Organic Way." The Company distributes
through a network of approximately 40 distributors throughout the
U.S. and in foreign markets. Its flagship product of lightly
carbonated Organic Apple Rush(TM) sparkling beverages is offered in
six flavors in glass bottles. Five flavors will be available in
cans this summer. See http://www.applerush.com/. Disclaimer: The
Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for
all public news releases. Statements, which are not historical
facts, are forward-looking statements. The company, through
management, makes forward-looking public statements concerning
expected future operations, performance and other developments.
Such forward-looking statements are necessary estimates reflecting
the company's best judgment based upon current information and
involve a number of risks and uncertainties. There can be no
assurance that other factors will not affect the accuracy of such
forward-looking statements. It is impossible to identify all such
factors. Factors which could cause actual results to differ
materially from those estimated by the company include, but are not
limited to, government regulation; managing and maintaining growth;
the effect of adverse publicity; litigation; competition; and other
factors which may be identified from time to time in the company's
public announcements. Contact: Paul Knopick E & E
Communications 949/707-5365 DATASOURCE: Apple Rush CONTACT: Paul
Knopick of E & E Communications, +1-949-707-5365, , for Apple
Rush Web site: http://www.applerush.com/
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