RESTON, Va., Jan. 25, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced Comscore
Movies Everywhere, the next generation of cross-screen measurement
that will deliver daily reporting for sales regardless of release
windows and platform. This will include a new reporting system to
track box office movies performance across all platforms.
The new product will bring together for the first time
Comscore's census-based box office and transactional video
measurement capabilities and will build on the company's strong
heritage of creating breakthrough measurement solutions. Comscore's
granular and advanced audience information will now be seamlessly
connected across the box office, transactional on demand video, OTT
rentals and streaming views.
The prestige, exclusivity and revenue generating power of movie
theaters is undeniable. Given the ever-increasing complexities of
the marketplace, solutions like Movies Everywhere that measure a
movie's box office performance in combination with demographics,
audience sentiment and consumer behavior, from the all-important
big screen theatrical presentation to the small screen
multi-platform release, are going to be an essential part in the
creation of strategic initiatives and the decision-making process
of companies across the entire entertainment
ecosystem.
"The undeniable reality is that the pandemic has forced us all
to throw out conventional wisdom and take a fresh look at how we
operate," said Chris Aronson,
President of Domestic Distribution, Paramount. "We're confident
that people are going to return to theaters in force. But with more
consumer choices for content consumption means we need new
solutions to truly understand audience behavior as they engage with
content on their terms and their screens. One thing that hasn't
changed is that the customer is always right. We all have to
adapt."
In another significant enhancement, Comscore will provide the
ability to track and synthesize the demographics of moviegoers as
well as individuals who viewed advertisements. In the face of
rapidly-evolving media consumption patterns, studios can benefit
from having this critical intelligence – including audience
information available at both the national and regional levels – to
identify behavioral trends that can help inform optimal release
windows.
"We've seen incredible changes in audience behavior over the
past year in the way that people consume content. As a result, the
industry needs to reinvent the way we capture audience engagement,"
said Erik Lomis, President of
Distribution, United Artists Releasing. "We are excited to see that
Comscore is staying ahead of the curve when it comes to measuring
movie performance. Going forward, it will be essential to have a
complete picture of how content is performing across
platforms."
"We look forward to continue to set new measurement standards
that harnesses our decades of unmatched box office and
transactional video information," said Bill
Livek, CEO, Comscore. "Just as we delivered the first
transparent studio share reports and the first Movies on Demand
promo conversion analysis, we are once again innovating to provide
studios the consideration needed to reinvent their strategies and
thrive in this new era. We are uniquely positioned to deliver
smarter audience insights that will ultimately help the entire
ecosystem succeed."
Comscore Movies Everywhere will be the latest in a series of
major product innovations that Comscore has developed during the
COVID-19 pandemic, including a new and improved movies reporting
and analytics suite and the release of its next generation movie
theater management system.
To learn more about these new offerings or schedule a product
demonstration, contact us today at
hollywoodsoftware@comscore.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Comscore