LOS ANGELES, March 30, 2020 /PRNewswire/ -- SRAX, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data management
technology company, announces BIGtoken Lightning Insights, a new
solution that gives brands the power of knowledge by returning
robust audience insights in just hours.
SRAX's permission-first consumer data management platform,
BIGtoken, which boasts over 16 million panelists across more than
30 countries, is now providing brands the ability to quickly
activate research and surveys about their brand, products, or
industry.
With BIGtoken Lightning Insights, brands can target and access
very niche groups through 10,000 unique points of segmentation and
augment their inquiries with additional data points including
location and purchase history. What sets BIGtoken apart is that
these actionable audience insights can be delivered in hours, not
days.
Recently, we surveyed the BIGtoken community to understand how
the novel Coronavirus (COVID-19) has affected their social and work
life. In a 24-hour period, we received results from over 1,300
panelists.
Click here to download the full results from this study!
"These are difficult times for the world at large. In just a few
months, the lives of millions of people have experienced radical
change, and now more than ever, understanding your consumers'
points of view is critical," says Kristoffer Nelson, co-founder of BIGtoken and
COO of SRAX. "We want to do our part by helping brands gain clarity
during this time of uncertainty. With BIGtoken Lightning Insights,
brands can collect information from their target consumers on their
current challenges, needs, perspectives, values, and habits—and act
on it. Together, we can overcome uncertainty."
To learn more about BIGtoken Lightning Insights contact us here:
https://go.bigtoken.com/lightning-insights/.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing
and consumer data management technology company. SRAX's technology
unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through its BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
investor relations, luxury, and lifestyle verticals by integrating
all aspects of the advertising experience, including verified
consumer participation, into one platform. For more information on
SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX