BEIJING, Jan. 10, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced that the Company has become
an official partner of the 77th Annual Golden Globe
Awards in China. The ceremony was
held on January 6, 2020 Beijing time.
iQIYI participated in the annual global entertainment event along
with other top entertainment companies including Netflix, HBO, BBC,
USA Network, as well as top award
nominees such as Scarlett Johansson
and Chris Evans. iQIYI was one of
the few platforms permitted to conduct official interviews and
in-depth reporting on the Golden Globes Awards. Others included
NBC, E-entertainment and TNT.
Known as the start of the award season, the Golden Globe Awards
was founded in 1944 and is held once a year. It is considered as
the most authoritative forward-looking award ahead of the annual
Academy Awards. As the official partner and the screening platform
in China, iQIYI reports on all
things of Golden Globes through its in-depth reports and one-on-one
talks with international celebrities including Wesley Snipes, Daniel
Craig, Taron Egerton,
Ramy Youssef and Nora Lum. Besides, iQIYI users were given access
to a comprehensive selection of awarded films over the years.
At the same time, iQIYI launched a Golden Globes-themed page on
its platform, presenting users with comprehensive information on
the awards. Before that, iQIYI has secured copyrights of eight
Golden Globes finalists, which include How to Train Your Dragon
3: The Hidden World, Toy Story 4, The Lion King,
and five exclusive licensed content such as Bombshell,
Rocketman, Where'd You Go, Bernadette, Portrait de la
jeune fille en feu, and drama series Catch-22. In
addition, iQIYI users can watch nearly 60 Golden Globes movies on
its movie and drama series channels, including Green Book,
Three Billboards Outside Ebbing, Missouri, The Shape of
Water, Bohemian Rhapsody, Roma, Crouching
Tiger, Hidden Dragon, as well as drama series The Handmaid's
Tale, This is Us, Patrick Melrose.
iQIYI is a strategic partner to the world's top film and
television companies such as Flowserve, Disney, Sony, Universal,
Paramount, Warner Brothers, Lions Gate Pictures, Filmnation,
providing award-winning and nominated content to meet users'
diversified viewing needs.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.