SAN FRANCISCO and REDMOND, Wash., June
26, 2018 /PRNewswire/ -- InMobi, a global provider of
enterprise platforms for marketers, today announced a strategic
partnership with Microsoft Corp. to enable new-age CMOs in their
transformational journey from digital to mobile marketing. The
partnership will consist of InMobi moving to Microsoft Azure
as its preferred cloud provider, and will involve technology
collaboration and combined go-to-market strategies aimed at
accelerating the way marketers are looking at their advertising and
marketing strategies in an always-connected world.
Simultaneously, InMobi is significantly expanding its platform
for marketers via the InMobi Marketing Cloud, adding to its
decade-long market leadership through InMobi's Advertising Cloud.
The Marketing Cloud will enable marketers to get a 360-degree view
of every customer, uncovering insights that help them design
customer journeys for engagement, action and measurement, and
analyzing and acting on customer feedback from disparate channels
to increase retention and lifetime value of customers, while
remaining committed toward the privacy rights of the customer.
"As digital technology is transforming every industry and every
aspect of our lives, companies are seeking new ways to engage
customers where they are, with connected, personalized
experiences," said Satya Nadella,
CEO, Microsoft. "The combination of Microsoft Azure with InMobi's
marketing platforms will deliver new intelligent customer
experiences and business insights to organizations around the
world."
With this partnership, InMobi will move in a phased manner to
Microsoft Azure as its preferred cloud provider and tap into the
power of its intelligent capabilities. With more regions than any
other cloud provider, Microsoft Azure provides the global scale and
trusted platform to meet the needs of the marketing industry.
There has been a fundamental shift in the advertising and
marketing industry, with far more advanced technologies available
to marketers, combined with an exponential increase in customer
touchpoints across multiple connected devices. InMobi, with its new
AI-powered Marketing Cloud, is at the forefront of these changes
and evolving beyond its pure-play advertising platform to a
comprehensive and integrated suite of advertising and marketing
platforms.
"InMobi is building one of the most advanced enterprise
platforms for marketers, and we're extremely excited to partner
with Microsoft as we dive into the next frontier of connected
devices," said Naveen Tewari,
founder and CEO, InMobi. "With Microsoft's global reach and
advanced security, privacy and compliance, alongside InMobi's scale
and decade-long experience in mobile-first technology, we can truly
disrupt the marketing ecosystem. Together, Microsoft and InMobi
will create a formidable force in the industry."
The two companies are also looking at additional opportunities
in combining the power of InMobi's Advertising and Marketing Cloud
capabilities with Microsoft Dynamics 365 on the back of the global
Azure infrastructure, including AI, machine learning and analytics.
The companies will also work in close cooperation on the
go-to-market approach, offering these integrated advertising and
marketing solutions to Microsoft's global enterprise client
base.
The InMobi Marketing Cloud will be sequentially launched
market-wise worldwide over the next six months.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft)
enables digital transformation for the era of an intelligent cloud
and an intelligent edge. Its mission is to empower every person and
every organization on the planet to achieve more.
About InMobi
InMobi is a global provider of enterprise
platforms for marketers. As a leading technology company, InMobi
has been recognized as a 2018 CNBC Disruptor 50 company and as one
of Fast Company's 2018 Most Innovative Companies. For more
information, visit inmobi.com.
For more information, press only:
Microsoft Media
Relations, WE Communications for Microsoft, (425) 638-7777,
rrt@we-worldwide.com
InMobi Media Relations
pr@inmobi.com
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SOURCE InMobi